The Driving Principles Of Innovation
Our purpose is to help businesses understand the core concepts behind intelligence, strategy, branding, and innovation. Using an agile approach, we then deploy action throughout the organization.
The ideas we follow are founded on the core principle of balancing creative energy with technological advancement to drive innovation.
We also believe every great brand must have a foundation of their OWN fundamental truths, beliefs, and vision.
Our platform is adaptive by nature.
Our approach is continuous learning, rapid experimentation, and delivering key insights & assets that drive true value.
We believe in surrounding ourselves with purposeful people. Those with a drive to create a better future for themselves and each individual they come in contact with.
Together, this is how we move forward.
We Are An Agile Brand Building Company.
We believe in leveraging the Agile Principles to drive brand innovation:
Agile is a set of methodologies focused on iterative development and cross-functional team collaboration.
It’s designed to produce high-quality deliverables faster and more frequently.
Individuals and interactions over processes and tools
Working software(Assets) over comprehensive documentation
Customer collaboration over contract negotiation
Responding to change over following a plan
While there is a tremendous amount of value in the items on the right, we value the items on the left a bit more.
Tom Jackson | Founder & Corporate Director
Tom is an entrepreneur at heart, and experimenter by nature.
Having a noble purpose is one thing that drives Tom. He does not want to build a business that exists only to make money, but to drive positive change in peoples lives daily.
Tom Jackson’s Interests:
- Strategy & Culture
- Brand Identity & Web Design
- AI, Machine Learning & Tech
- Photography & The Arts
Michael Pitropov | Lead Creator
Michael Pitropov is a true creative and visionary.
Having worked directly with Canada’s top brands, Michael’s core-values are solely focused on providing high-value creative to increase brand engagement for his clientele.
Michael Pitropov’s Interests:
- Image Making
- UI/UX Design
Cameron Jackson | Jr. Brand Guide
Cameron brings a generational perspective to brands.
Making sense of the new media paradigm, and helping brands find their place within it.
Cameron Jackson’s Interests:
- Content Creation
- Social Media
- Brand Identity
Tyler Keddy | Voice Over
Tyler, The Man Behind The Microphone.
Growing up with a mic in his hand, Tyler quickly found his voice. He is passionate about sharing it with brands looking to connect to their identity through voice over.
Tyler Keddy’s Interests:
- Voice Over
- Public Speaking
- Brand Identity
- Strong Americanos
Mario De La Isla | Photographer
Mario explores the unique beauty of individuals and cultures worldwide through his photography.
Moved to New York City to pursue his passion for fashion photography. Mario’s other love is traveling around photographing beautiful landscapes and capturing incredible colors.
Mario De La Isla’s Interests:
- Fashion Photography
- Landscape Photography
Jey Blaq | Music Production & Vocal Recording
Jey finds emotion in musical expression.
Captivated by the details in music and sound recording, Jey has developed a connection between the creation of sound and capturing it for future consumption. He believes that music unlocks emotional pathways and creates memories that are essential to brand building.
Jey Blaq’s Interests:
- Music Production/Collaboration
- Coaching & Mentoring