The Principles Driving Innovation
Help brands leverage their fundamental truths.
Balance creative energy with technology to drive innovation.
Adapt to nature. Experiment and optimize. Evolve to the changing environment.
Empower leadership in others.
Surround ourselves with purposeful people — those driven to create a better future for themselves and those who depend on them.
An Agile Brand Building Company
Agile Principles help us drive innovation for companies like yours.
Agile is a set of methodologies focused on iterative development and cross-functional collaboration designed to produce high-quality deliverables faster and more frequently.
In 2008, Tom was working on a denim brand and an infrastructure management business in Edmonton, Canada. Juggling two very different types of businesses he quickly realized the value of having a strong brand. Beyond the aesthetics, once a company knows who they are and why they exist, then they can start to prioritize their actions to achieve their goals.
JaxonLabs started from a meeting with a local construction company whose owner purchased some jeans from Tom’s website and wanted help developing their brand. What started simply as one entrepreneur helping another quickly grew into more and more business owners looking to Tom for guidance as they navigated building a brand in the digital eco-system.
Today, we operate within Canada and the United States. Having worked with 70+ businesses and entrepreneurs over the past 7 years – from startups to businesses with 100+ million in annual revenue. Our projects have covered a wide scope of strategy and development – one thing is always consistent – the desire to help people/organizations unlock the best versions of themselves and bring value to their customers.
Tom Jackson | Founder & Corporate Director
Tom is an entrepreneur at heart, and experimenter by nature.
Having a noble purpose is one thing that drives Tom. He does not want to build a business that exists only to make money, but to drive positive change in peoples lives daily.
Tom Jackson’s Interests:
- Strategy & Culture
- Brand Identity & Web Design
- AI, Machine Learning & Tech
- Photography & The Arts
Garett Martin | Lead Technology Consultant
Garett Martin is a proven leader and technology innovator.
My diverse background allows me to bring people together, convey vision and accomplish collective goals. I enjoy working with clients to find out the root of what they would like to accomplish with their new tech.
Garett Martin’s Interests:
Michael Pitropov | Lead Creator
Michael Pitropov is a true creative and visionary.
Having worked directly with Canada’s top brands, Michael’s core-values are solely focused on providing high-value creative to increase brand engagement for his clientele.
Michael Pitropov’s Interests:
- Image Making
- UI/UX Design
Cody Heath | Drone Pilot/Content Creator
Cody, the aerial storyteller.
Cody’s goal is to work with businesses to understand their unique brand story and provide them with engaging content from the air and land.
Cody Heath’s Interests:
- Aerial Photography and Video
- Telling Stories Through Content
- Organization and Safety
- Golf, The Ocean, and Adventure
Cameron Jackson | Jr. Brand Guide
Cameron brings a generational perspective to brands.
Making sense of the new media paradigm, and helping brands find their place within it.
Cameron Jackson’s Interests:
- Content Creation
- Social Media
- Brand Identity
Tyler Keddy | Voice Over
Tyler, The Man Behind The Microphone.
Growing up with a mic in his hand, Tyler quickly found his voice. He is passionate about sharing it with brands looking to connect to their identity through voice over.
Tyler Keddy’s Interests:
- Voice Over
- Public Speaking
- Brand Identity
- Strong Americanos
Mario De La Isla | Photographer
Mario explores the unique beauty of individuals and cultures worldwide through his photography.
Moved to New York City to pursue his passion for fashion photography. Mario’s other love is traveling around photographing beautiful landscapes and capturing incredible colors.
Mario De La Isla’s Interests:
- Fashion Photography
- Landscape Photography
Jey Blaq | Music Production & Vocal Recording
Jey finds emotion in musical expression.
Captivated by the details in music and sound recording, Jey has developed a connection between the creation of sound and capturing it for future consumption. He believes that music unlocks emotional pathways and creates memories that are essential to brand building.
Jey Blaq’s Interests:
- Music Production/Collaboration
- Coaching & Mentoring
Scott Aaron | The LinkedIn Marketing Specialist
Scott, The Linkedin Guru.
Over 22 years and 65,000 hours of one on one coaching experience has led Scott to the 1 social media platform that is best for creating human connection…..LinkedIn. Through his coaching programs and #1 Best Selling Book, “The LinkedIn Book For Network Marketing”, Scott is the go to specialist for building businesses, brands and bank accounts on LinkedIn.
Scott Aaron’s Interests:
- Public Speaking
- Lead Generation Tips
- All Things Social Media
- My Family
- Working Out