About JaxonLabs
The Best Brands Align Their Purpose To Action.
Our purpose is to help businesses understand the core concepts behind intelligence, strategy, branding, innovation and how to deploy them throughout their organization.
The ideas we follow are founded on the core principle of balancing creative energy with technological advancement to drive innovation.
We also believe each brand must be built off of their OWN fundamental truths.
Our platform is adaptive by nature.
Our approach is continuous learning, experimenting, and delivering key insights & assets that drive actionable results.
We believe in surrounding ourselves with talented people.Those with a drive to create a better future for themselves and the world at large.
Together, this is how we move forward.
We Are An Agile Brand Innovation Company.
We believie in leveraging the Agile Principles to drive brand innovation:
Individuals and interactions over processes and tools
Working software(Assets) over comprehensive documentation
Customer collaboration over contract negotiation
Responding to change over following a plan
While there is value in the items on the right, we value the items on the left more.
Tom Jackson | Founder & Corporate Director
Tom is an entrepreneur at heart, and experimenter by nature.
Finding a noble purpose is one thing that drives Tom. He does not want to build a business that exists only to make money, but to drive positive change in peoples lives.
Tom Jackson’s Interests:
- Strategy & Culture
- Brand Identity & Web Design
- AI, Machine Learning & Tech
- Photography & The Arts
Michael Pitropov | Lead Creator
Michael Pitropov is a true creative and visionary.
Having worked directly with Canada’s top brands, Michael’s core-values are solely focused on providing high-value creative to increase brand engagement for his clientele.
Michael Pitropov’s Interests:
- Relationships
- Image Making
- Animation
- UI/UX Design
Cameron Jackson | Jr. Brand Guide
Cameron brings a generational perspective to brands.
Making sense of the new media paradigm, and helping brands find their place within it.
Cameron Jackson’s Interests:
- Podcasting
- Content Creation
- Social Media
- Brand Identity
Tyler Keddy | Voice Over
Tyler, The Man Behind The Microphone.
Growing up with a mic in his hand, Tyler quickly found his voice. He is passionate about sharing it with brands looking to connect to their identity through voice over.
Tyler Keddy’s Interests:
- Voice Over
- Public Speaking
- Brand Identity
- Strong Americanos
Mario De La Isla | Photographer
Mario explores the unique beauty of individuals and cultures worldwide through his photography
Moved to New York City to pursue his passion for fashion photography. Mario’s other love is traveling around photographing beautiful landscapes and capturing incredible colors.
Mario De La Isla’s Interests:
- Fashion Photography
- Landscape Photography
- Travel
- Golf