COVID-19 has, and will continue to, create huge changes in how everyone worldwide goes about their daily lives, whether it is work, school, or play. As governments impose social distancing and shut down whole economies, people are turning to digital solutions to replace in-person contact, all in a bid to keep some semblance of normalcy. Going forward, this will generate many new opportunities
When you think about what makes a good branding agency, a lot can come to mind. To some, it’s all about creating striking visuals. Others focus more on the digital marketing side—a.k.a., getting your company in front of as many eyes as possible. But there’s more to being a successful agency than that.
Behold Brand Activation Have you ever heard the saying “People may not remember exactly what you did, or what you said, but they will always remember how you made them feel? – Maya Angelou” Well this is the basic premise behind brand activation. Particularly, the process of strengthening brand perception with customers through experience. Different […]
Boutique Consulting Firms vs. The Big 4 Your customer doesn’t care how much you know until they know how much you care. – Damon Richards There is an ongoing debate in life that extends beyond the boundaries of consulting. Is it best to shop big business or is there value in investing your dollars into […]
Competitive Advantage: Finding Your Business Edge. If you don’t have a competitive advantage, don’t compete. – Jack Welch A competitive edge separates your business from the competition, especially in the minds of the consumer. History shows that being number one in a market category minimizes the risk of being labeled a commodity, which can be […]
Organizational Intelligence: Raise The Bar Of Your Company. If you ignore the development of a good culture, Ma believes, you’re likely to end up with a hostile one, where employees aren’t motivated and are instead doing just the bare minimum. A great culture means a great company and a great future. – Jack Ma Let’s […]
How To Conduct A Successful Brand Audit. A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. – Jeff Bezos Businesses conduct a brand audit to analyze and understand how they are performing in relation to their corporate objectives. Gaining key performance insights […]
The Corporate Unicorn: A Full Stack Business Developer. We hire people who want to make the best things in the world. – Steve Jobs I’d like to introduce you to the unicorn within the corporate environment, otherwise known as a Full Stack Business Developer. What makes these individuals so valuable to an organization? Well, a […]