COVID-19 has, and will continue to, create huge changes in how everyone worldwide goes about their daily lives, whether it is work, school, or play. As governments impose social distancing and shut down whole economies, people are turning to digital solutions to replace in-person contact, all in a bid to keep some semblance of normalcy. Going forward, this will generate many new opportunities
When you think about what makes a good branding agency, a lot can come to mind. To some, it’s all about creating striking visuals. Others focus more on the digital marketing side—a.k.a., getting your company in front of as many eyes as possible. But there’s more to being a successful agency than that.
Brand activation is part of a marketing and brand strategy. Although it focuses specifically on the catalyst that sparks the connection people make to a brand. To create an effective activation campaign, companies need to be clear on the underlying values that they want to express. In this article, we will explore three different brand activation avenues.
There is an ongoing debate in life that extends beyond the boundaries of consulting. Is it best to shop big business or is there value in investing your dollars into smaller more specialized companies.? That same question applies to Boutique Consulting Firms vs. the Big 4. We have broken the decision process down into 3 categories to base your decision.
Competitive Advantage: Finding Your Business Edge. If you don’t have a competitive advantage, don’t compete. – Jack Welch A competitive edge separates your business from the competition, especially in the minds of the consumer. History shows that being number one in a market category minimizes the risk of being labeled a commodity, which can be […]
Organizational Intelligence: Raise The Bar Of Your Company. If you ignore the development of a good culture, Ma believes, you’re likely to end up with a hostile one, where employees aren’t motivated and are instead doing just the bare minimum. A great culture means a great company and a great future. – Jack Ma Let’s […]
How To Conduct A Successful Brand Audit. A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. – Jeff Bezos Businesses conduct a brand audit to analyze and understand how they are performing in relation to their corporate objectives. Gaining key performance insights […]
The Corporate Unicorn: A Full Stack Business Developer. We hire people who want to make the best things in the world. – Steve Jobs I’d like to introduce you to the unicorn within the corporate environment, otherwise known as a Full Stack Business Developer. What makes these individuals so valuable to an organization? Well, a […]