Market Research: A Business Owners Best Friend Marketing without data is like driving with your eyes closed. - Dan Zarrella Market research is a tool that is overlooked by most businesses. Sure, … [Read more...] about Market Research: A Business Owners Best Friend
Strategic Planning
Developing Your Differentiation Strategy
Developing Your Differentiation Strategy The essence of strategy is choosing what not to do. ― Michael E. Porter When leaders create a differentiation strategy in an organization, they start with the … [Read more...] about Developing Your Differentiation Strategy
Competitive Advantage: Finding Your Business Edge
Competitive Advantage: Finding Your Business Edge. If you don’t have a competitive advantage, don’t compete. - Jack Welch A competitive edge separates your business from the competition, especially in … [Read more...] about Competitive Advantage: Finding Your Business Edge
Organizational Intelligence: Raise The Bar Of Your Company
Organizational Intelligence: Raise The Bar Of Your Company. If you ignore the development of a good culture, Ma believes, you’re likely to end up with a hostile one, where employees aren’t motivated … [Read more...] about Organizational Intelligence: Raise The Bar Of Your Company
External Corporate Strategy Fundamentals: Part 1
External Corporate Strategy Fundamentals: Part 1. The best way to become a billionaire, is to help a billion people. – Peter Diamandis Developing an external corporate strategy can be an intuitive … [Read more...] about External Corporate Strategy Fundamentals: Part 1
How To Conduct A Successful Brand Audit
How To Conduct A Successful Brand Audit. A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. – Jeff Bezos Businesses conduct a brand audit to … [Read more...] about How To Conduct A Successful Brand Audit