Market Research: A Business Owners Best Friend Marketing without data is like driving with your eyes closed. – Dan Zarrella Market research is a tool that is overlooked by most businesses. Sure, everyone feels they have done a sufficient job analyzing their market. But have we honestly dug deep enough to uncover some of the […]
Strategic Planning
Developing Your Differentiation Strategy
Developing Your Differentiation Strategy The essence of strategy is choosing what not to do. ― Michael E. Porter When leaders create a differentiation strategy in an organization, they start with the intention of creating a product or service that has a perceived value by its customers as unique and better than the competition. They set […]
Competitive Advantage: Finding Your Business Edge
Competitive Advantage: Finding Your Business Edge. If you don’t have a competitive advantage, don’t compete. – Jack Welch A competitive edge separates your business from the competition, especially in the minds of the consumer. History shows that being number one in a market category minimizes the risk of being labeled a commodity, which can be […]
Organizational Intelligence: Raise The Bar Of Your Company
Organizational Intelligence: Raise The Bar Of Your Company. If you ignore the development of a good culture, Ma believes, you’re likely to end up with a hostile one, where employees aren’t motivated and are instead doing just the bare minimum. A great culture means a great company and a great future. – Jack Ma Let’s […]
External Corporate Strategy Fundamentals: Part 1
External Corporate Strategy Fundamentals: Part 1. The best way to become a billionaire, is to help a billion people. – Peter Diamandis Developing an external corporate strategy can be an intuitive aspect of business planning. However, more often than not, businesses don’t approach business planning correctly, which leaves them vulnerable. They find themselves jumping from […]