Top Digital Marketing Tools of 2019 What are the top digital marketing tools of 2019? Well, we asked 20 digital marketing experts to share which tools make the biggest impact on performance. Here is what they had to say… Tomasz, CEO and Founder at Topwholelife.com My name is Tomasz Alemany owner of Top Whole Life, […]
Innovation
3 Examples Of Using Data Science To Focus Brand Strategy
3 Examples Of Using Data Science To Focus Brand Strategy Data science is a powerful tool that can be used to fuel better business decision-making. It can help businesses streamline operations, accounting and also brand positioning by providing key insights that drive action. In this article, we explore a few cases where businesses are leveraging […]
What US Businesses Need To Succeed In China
What US Businesses Need To Succeed In China In the last two articles we published on the topic of taking American brands to China, we explored what the market is like in China, and why New York brands, in particular, could benefit from launching an initiative to gain some market share. This article is focused […]
Behold Brand Activation
Behold Brand Activation Have you ever heard the saying “People may not remember exactly what you did, or what you said, but they will always remember how you made them feel? – Maya Angelou” Well this is the basic premise behind brand activation. Particularly, the process of strengthening brand perception with customers through experience. Different […]
The Big Impact of Doing Business In China
The Big Impact of Doing Business In China What if someone walked into your office and told you that there is an untapped market of 300 million middle-class customers, with an estimated 300 million more entering the market over the next 10 years. Would you start to think of what access to this market could […]