You may have seen or heard the term Brand Building and wondered “What on earth is brand building?” Is that designing a new logo? Creating content for Facebook, Instagram, Twitter or YouTube? Or building a new website perhaps? Maybe you’d think that brand building is all of these activities… And you would be right! In fact, I would take it further than this and tell you that brand building is the process by which the core values that drive your branded experience are embodied in every aspect of your business.
What are the top digital marketing tools of 2019? Well, we asked 20 digital marketing experts to share which tools make the biggest impact on performance. Here is what they had to say…
What Is PPC Advertising? How to Leverage The Pay-Per-Click Model Don’t optimize for conversations, optimize for revenue. – Neil Patel Many clients come to us come to us asking “What is PPC Advertising? And How Do We Leverage It?” PPC stands for Pay-Per-Click and is a model of advertising where businesses pay a fee each […]