Most businesses have already started heavily investing in brand development. Which, by definition, is the continued process of reflection, invention, and strategy that companies utilize to distinguish themselves in a marketplace and attract ideal customers and employees to establish higher levels of performance. From a high level, there are 4 main steps in building a healthy relationship with a brand development agency: Understanding, Details, Magic and Analysis.
23 Inspiring Branding Quotes Sometimes we need a little inspiration to fuel our drive to continually show up and build the best business and culture we can. Here are 23 inspiring branding quotes from around the internet. 1. “Creativity is intelligence having fun.” – Albert Einstein 2. “The best way to predict the future is […]
THE ULTIMATE BRAND DEVELOPMENT GUIDE. Possessing a powerful worldwide brand is essential for sustained success. – Warren Buffett Your company’s brand is an intangible asset that can be the difference between running a successful, profitable business versus running a business that struggles to retain your market share. Warren Buffett once said, “In business, I […]
How To Conduct A Successful Brand Audit. A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. – Jeff Bezos Businesses conduct a brand audit to analyze and understand how they are performing in relation to their corporate objectives. Gaining key performance insights […]
We all know that first impressions are a critical component of our daily lives and building a business. It is easier to build on positive relationships, than change perceptions that come as a result of leaving the wrong impression. Is it worth investing 50k – 500k on a corporate branding package and cultural transformation strategy to ensure your clients and customers walk away feeling the way you envisioned?
When thinking about Intrinsic Value, we consider the Tangible and Intangible factors that determine the worth of a company, and in my life how I value people. Even in Berkshire’s Latest Stakeholder letter, Warren discusses the fact that Intrinsic Value is a number that is hard to measure precisely.