Agile Development: Using Scrum For Brand Development Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning. – Albert Einstein How does your business build and maintain a competitive advantage in a marketplace that is constantly shifting due to technological innovation and the widespread access to knowledge? The […]
Business Strategy
Align Organizational Culture To Your Business Strategy
Align Organizational Culture To Your Business Strategy Your customer doesn’t care how much you know until they know how much you care. – Damon Richards Let’s face it, a business with a positive emotional impact on its employees, customers, and stakeholders in addition to being highly profitable is the holy grail of building a company. […]
Boutique Consulting Firms vs. The Big 4
Boutique Consulting Firms vs. The Big 4 Your customer doesn’t care how much you know until they know how much you care. – Damon Richards There is an ongoing debate in life that extends beyond the boundaries of consulting. Is it best to shop big business or is there value in investing your dollars into […]
Market Research: A Business Owners Best Friend
Market Research: A Business Owners Best Friend Marketing without data is like driving with your eyes closed. – Dan Zarrella Market research is a tool that is overlooked by most businesses. Sure, everyone feels they have done a sufficient job analyzing their market. But have we honestly dug deep enough to uncover some of the […]
Developing Your Differentiation Strategy
Developing Your Differentiation Strategy The essence of strategy is choosing what not to do. ― Michael E. Porter When leaders create a differentiation strategy in an organization, they start with the intention of creating a product or service that has a perceived value by its customers as unique and better than the competition. They set […]