What US Businesses Need To Succeed In China In the last two articles we published on the topic of taking American brands to China, we explored what the market is like in China, and why New York brands, in particular, could benefit from launching an initiative to gain some market share. This article is focused […]
Business Strategy
How New York Brands Can Leverage China’s Consumer Market
How New York Brands Can Leverage China’s Consumer Market The return on investment for a New York-based consumer brand thinking about entering the China market could be a huge boost to the bottom-line and establishing future global sustainability. Why? Well, New York-based consumer brands have a specific appeal to current and evolving Chinese consumers. They […]
The Big Impact of Doing Business In China
The Big Impact of Doing Business In China What if someone walked into your office and told you that there is an untapped market of 300 million middle-class customers, with an estimated 300 million more entering the market over the next 10 years. Would you start to think of what access to this market could […]
Agile Development: Using Scrum For Brand Development
Agile Development: Using Scrum For Brand Development Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning. – Albert Einstein How does your business build and maintain a competitive advantage in a marketplace that is constantly shifting due to technological innovation and the widespread access to knowledge? The […]
Align Organizational Culture To Your Business Strategy
Align Organizational Culture To Your Business Strategy Your customer doesn’t care how much you know until they know how much you care. – Damon Richards Let’s face it, a business with a positive emotional impact on its employees, customers, and stakeholders in addition to being highly profitable is the holy grail of building a company. […]