What US Businesses Need To Succeed In China In the last two articles we published on the topic of taking American brands to China, we explored what the market is like in China, and why New York … [Read more...] about What US Businesses Need To Succeed In China
Business Development
How New York Brands Can Leverage China’s Consumer Market
How New York Brands Can Leverage China’s Consumer Market The return on investment for a New York-based consumer brand thinking about entering the China market could be a huge boost to the … [Read more...] about How New York Brands Can Leverage China’s Consumer Market
Market Research: A Business Owners Best Friend
Market Research: A Business Owners Best Friend Marketing without data is like driving with your eyes closed. - Dan Zarrella Market research is a tool that is overlooked by most businesses. Sure, … [Read more...] about Market Research: A Business Owners Best Friend
The Ultimate Brand Development Guide
THE ULTIMATE BRAND DEVELOPMENT GUIDE. Possessing a powerful worldwide brand is essential for sustained success. - Warren Buffett Your company's brand is an intangible asset that can be the … [Read more...] about The Ultimate Brand Development Guide
Competitive Advantage: Finding Your Business Edge
Competitive Advantage: Finding Your Business Edge. If you don’t have a competitive advantage, don’t compete. - Jack Welch A competitive edge separates your business from the competition, especially in … [Read more...] about Competitive Advantage: Finding Your Business Edge
Organizational Intelligence: Raise The Bar Of Your Company
Organizational Intelligence: Raise The Bar Of Your Company. If you ignore the development of a good culture, Ma believes, you’re likely to end up with a hostile one, where employees aren’t motivated … [Read more...] about Organizational Intelligence: Raise The Bar Of Your Company