Market research is a tool that is overlooked by most businesses. Sure, everyone feels they have done a sufficient job analyzing their market. But have we honestly dug deep enough to uncover some of the hidden wisdom that can be discovered by market research? Well, when I was starting my entrepreneurial journey over 12 years ago, I came across some advice that I didn’t quite understand until a few years later.
Business Development
The Ultimate Brand Development Guide
THE ULTIMATE BRAND DEVELOPMENT GUIDE. Possessing a powerful worldwide brand is essential for sustained success. – Warren Buffett Your company’s brand is an intangible asset that can be the difference between running a successful, profitable business versus running a business that struggles to retain your market share. Warren Buffett once said, “In business, I […]
Competitive Advantage: Finding Your Business Edge
Competitive Advantage: Finding Your Business Edge. If you don’t have a competitive advantage, don’t compete. – Jack Welch A competitive edge separates your business from the competition, especially in the minds of the consumer. History shows that being number one in a market category minimizes the risk of being labeled a commodity, which can be […]
Organizational Intelligence: Raise The Bar Of Your Company
Organizational Intelligence: Raise The Bar Of Your Company. If you ignore the development of a good culture, Ma believes, you’re likely to end up with a hostile one, where employees aren’t motivated and are instead doing just the bare minimum. A great culture means a great company and a great future. – Jack Ma Let’s […]
External Corporate Strategy Fundamentals: Part 1
External Corporate Strategy Fundamentals: Part 1. The best way to become a billionaire, is to help a billion people. – Peter Diamandis Developing an external corporate strategy can be an intuitive aspect of business planning. However, more often than not, businesses don’t approach business planning correctly, which leaves them vulnerable. They find themselves jumping from […]
How To Conduct A Successful Brand Audit
How To Conduct A Successful Brand Audit. A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. – Jeff Bezos Businesses conduct a brand audit to analyze and understand how they are performing in relation to their corporate objectives. Gaining key performance insights […]
David Ogilvy: 9 Great Business Principles
David Ogilvy: 9 Great Business Principles. Don’t bunt. Aim out of the ball park. Aim for the company of immortals. – David Ogilvy David Ogilvy, the first leader to successfully incorporate corporate culture into the DNA of an advertising agency (Ogilvy & Mather). Perhaps the main reason why his Ogilvy & Mather attained the level […]
Creating A Successful Email Marketing Strategy
Creating A Successful Email Marketing Strategy Email has an ability many channels don’t: creating valuable, personal touches – at scale. – David Newman Many businesses overlook the power of developing and executing a successful email marketing strategy. Are you one of them? Mostly because we continuously find ourselves overwhelmed with emails, which leaves us wondering […]