Change Management: The Agile Way Growing as a company or individual can be a challenging endeavor. Failure is inevitable, and some obstacles can be overwhelming. That’s why it is important to have a framework that provides the structure and adaptability to push ideas forward. These are our keys to addressing any change management issues: 1. […]
Business Consulting
How New York Brands Can Leverage China’s Consumer Market
How New York Brands Can Leverage China’s Consumer Market The return on investment for a New York-based consumer brand thinking about entering the China market could be a huge boost to the bottom-line and establishing future global sustainability. Why? Well, New York-based consumer brands have a specific appeal to current and evolving Chinese consumers. They […]
Boutique Consulting Firms vs. The Big 4
Boutique Consulting Firms vs. The Big 4 Your customer doesn’t care how much you know until they know how much you care. – Damon Richards There is an ongoing debate in life that extends beyond the boundaries of consulting. Is it best to shop big business or is there value in investing your dollars into […]
Market Research: A Business Owners Best Friend
Market Research: A Business Owners Best Friend Marketing without data is like driving with your eyes closed. – Dan Zarrella Market research is a tool that is overlooked by most businesses. Sure, everyone feels they have done a sufficient job analyzing their market. But have we honestly dug deep enough to uncover some of the […]
Competitive Advantage: Finding Your Business Edge
Competitive Advantage: Finding Your Business Edge. If you don’t have a competitive advantage, don’t compete. – Jack Welch A competitive edge separates your business from the competition, especially in the minds of the consumer. History shows that being number one in a market category minimizes the risk of being labeled a commodity, which can be […]