THE ULTIMATE BRAND DEVELOPMENT GUIDE. Possessing a powerful worldwide brand is essential for sustained success. – Warren Buffett Your company’s brand is an intangible asset that can be the difference between running a successful, profitable business versus running a business that struggles to retain your market share. Warren Buffett once said, “In business, I […]
The Complete Guide To Personal Branding. It’s important to build a personal brand because it’s the only thing you’re going to have. – Gary Vaynerchuk Personal branding is a powerful tool that individuals leverage to differentiate themselves in a crowded marketplace. When faced with the choice of two options in the workforce, or deciding on […]
How To Conduct A Successful Brand Audit. A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. – Jeff Bezos Businesses conduct a brand audit to analyze and understand how they are performing in relation to their corporate objectives. Gaining key performance insights […]
Your company’s brand identity is the first chance you have to make the right impression on your potential clients. Branding also plays a significant role in developing a strong culture within your organization. There are many factors to consider before your company begins developing your brand identity.