Brand image is a crucial aspect of any brand. The times are changing and technology is shifting. What your customers think about your brand reflects it’s personality. Brand image is about tapping into the emotional value in the mind of consumers and shaping their experiences.
19 Insightful Books To Read For Business Owners “A reader lives a thousand lives before he dies . . . The man who never reads lives only one.” – George R.R. Martin There are a lot of books on business, but how to decide which books to read or listen to? Attention is a valuable […]
Wrapping Your Mind Around Brand Architecture – A Nike Case Study It’s alright to be Goliath, but always act like David.―Phil Knight It’s challenging enough to build a single brand, but how do you manage a brand’s structure and continuity with multiple “sub-brands” within it? That is where understanding brand architecture is valuable. Brand […]
Brand Builders Are Business Superheros Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are replaced by comfort and depth.―Gary Vaynerchuk Okay, you might be wondering why would I dare compare brand builders to superheroes. That seems like […]
Gary Vaynerchuk: An Authentic Approach To Branding Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are replaced by comfort and depth.―Gary Vaynerchuk A lot of businesses come across the name Gary Vaynerchuk when they decide to embark […]
Why Brand Ambassadors Are Changing Marketing? Awareness is fine, but advocacy will take your business to the next level! ―Joe Tripodi (CMO Coca-Cola) When asking a business what their favorite form of marketing is, how do they generally respond? For myself and many of others, it’s word-of-mouth. Why? Simple, it’s a low-cost method of driving […]
What To Expect When Working With A Brand Development Agency. Talent wins games, but teamwork and intelligence win championships. – Michael Jordan Most businesses have already started heavily investing in brand development. Which, by definition, is the continued process of reflection, invention, and strategy that companies utilize to distinguish themselves in a marketplace and attract […]
23 Inspiring Branding Quotes Sometimes we need a little inspiration to fuel our drive to continually show up and build the best business and culture we can. Here are 23 inspiring branding quotes from around the internet. 1. “Creativity is intelligence having fun.” – Albert Einstein 2. “The best way to predict the future is […]