COVID-19 has, and will continue to, create huge changes in how everyone worldwide goes about their daily lives, whether it is work, school, or play. As governments impose social distancing and shut down whole economies, people are turning to digital solutions to replace in-person contact, all in a bid to keep some semblance of normalcy. Going forward, this will generate many new opportunities
When you think about what makes a good branding agency, a lot can come to mind. To some, it’s all about creating striking visuals. Others focus more on the digital marketing side—a.k.a., getting your company in front of as many eyes as possible. But there’s more to being a successful agency than that.
Brand image is a crucial aspect of any brand. The times are changing and technology is shifting. What your customers think about your brand reflects it’s personality. Brand image is about tapping into the emotional value in the mind of consumers and shaping their experiences.
How to Manage a Remote Team? 6 Tips for Sustained Success More and more people and positions are going remote these days—in fact, 63 percent of companies hire remote workers. What makes remote work so appealing are its flexibility, money-saving opportunities, better work-life balance, and improved focus. However, if not supported correctly, a remote team […]
Rebranding: The Art of Insight A rebranding phase is an exciting time for any business, person, or group. It’s the opportunity to show customers and/or stakeholders that we are building upon our experiences and sharpening our focus around where we drive value. The Art of Rebranding: The Landscape For small and new businesses, a rebrand […]
Is Your Brand Name Right? 5 Steps To Ensure You Nail It Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. ― Gary Vaynerchuk Few people remember a company called BackRub. However, nearly everyone knows what the company it decided to change its brand name to back […]