Human Capital, Meet Brand Strategy. If you don’t have a competitive advantage, don’t compete. – Jack Welch Where does human capital fit into your organization’s brand strategy? And how can it be leveraged to boost brand value? Let’s start by defining Human Capital. Popularized by Gary Becker, the term stands for the collective knowledge, habits, […]
Competitive Advantage: Finding Your Business Edge. If you don’t have a competitive advantage, don’t compete. – Jack Welch A competitive edge separates your business from the competition, especially in the minds of the consumer. History shows that being number one in a market category minimizes the risk of being labeled a commodity, which can be […]
The Complete Guide To Personal Branding. It’s important to build a personal brand because it’s the only thing you’re going to have. – Gary Vaynerchuk Personal branding is a powerful tool that individuals leverage to differentiate themselves in a crowded marketplace. When faced with the choice of two options in the workforce, or deciding on […]
How To Conduct A Successful Brand Audit. A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. – Jeff Bezos Businesses conduct a brand audit to analyze and understand how they are performing in relation to their corporate objectives. Gaining key performance insights […]
David Ogilvy: 9 Great Business Principles. Don’t bunt. Aim out of the ball park. Aim for the company of immortals. – David Ogilvy David Ogilvy, the first leader to successfully incorporate corporate culture into the DNA of an advertising agency (Ogilvy & Mather). Perhaps the main reason why his Ogilvy & Mather attained the level […]
Creating A Successful Email Marketing Strategy Email has an ability many channels don’t: creating valuable, personal touches – at scale. – David Newman Many businesses overlook the power of developing and executing a successful email marketing strategy. Are you one of them? Mostly because we continuously find ourselves overwhelmed with emails, which leaves us wondering […]
Your company’s brand identity is the first chance you have to make the right impression on your potential clients. Branding also plays a significant role in developing a strong culture within your organization. There are many factors to consider before your company begins developing your brand identity.
So you have finally decided it is time to take social media seriously, and you are thinking about hiring a consultant to make sure you get the most out of your investment. Before you get too invested with a social media consultant, first you should assess a few aspects of your business and digital presence currently.