Once you have a website, it’s probably time to start optimizing it. From our perspective, it never really stops. When companies come to JaxonLabs for website optimization services, there are a few areas that we tend to focus on: technical optimization, content optimization, and conversion optimization. Together, the three of these focus points will drive exponential returns on your digital marketing investment.
Brand Strategy Consulting
Growing as a company or individual can be a challenging endeavor. Failure is inevitable, and some obstacles can be overwhelming. That’s why it is important to have a framework that provides the structure and adaptability to push ideas forward. These are our keys to addressing any change management issues.
At this moment, I bet you can visualize the branding of Google, Twitter, and Facebook effortlessly. What people don’t realize as easily, is why these brands decided to use the different elements to create their identity in the first place. They are left to evaluate “do I like this or not” without the context. At JaxonLabs, we’ve been working with brands to align their purpose to action and one of the ways we have been successful is by creating brand guidelines for them. In this article, we are going to explore why brand guidelines are valuable, our process for creating them, and the different assets that can be included.
When researching the term “Brand Builder Definition” online I didn’t find an answer that satisfied me whole-heartily. Although brand builder is Googled up to 100k times monthly, it is still unclear exactly what they are. The first characteristic of a superhero is that they are often hard to define at first glance. So, let’s hope this article can serve as the new benchmark for defining a brand builder. In our eyes, a brand builder is someone who has the vision, discipline, and ability to successfully implement ideas that relate to a central purpose of an organization or individual. In short, they do things that most normal people cannot do.