At this moment, I bet you can visualize the branding of Google, Twitter, and Facebook effortlessly. What people don’t realize as easily, is why these brands decided to use the different elements to create their identity in the first place. They are left to evaluate “do I like this or not” without the context. At JaxonLabs, we’ve been working with brands to align their purpose to action and one of the ways we have been successful is by creating brand guidelines for them. In this article, we are going to explore why brand guidelines are valuable, our process for creating them, and the different assets that can be included.