The Corporate Unicorn: A Full Stack Business Developer. We hire people who want to make the best things in the world. – Steve Jobs I’d like to introduce you to the unicorn within the corporate environment, otherwise known as a Full Stack Business Developer. What makes these individuals so valuable to an organization? Well, a […]
What Is Demand Generation? The two biggest factors that fast track demand gen efforts are getting control of your marketing data and hiring the right people. – Tim Kopp Demand generation is the umbrella of all marketing activities that bring awareness and excitement to your ideal customer about your businesses products and services. Demand generation […]
Corporate Vision Statement: Your Foundation. Big thinking precedes great achievement. – Wilferd Peterson Your business is entering a new era of growth and sustainability. As technology and data give organizations more information and tools to execute strategies quicker and more efficiently. The competition is beginning to rise and because of this, a strong corporate vision […]
You are finally ready to hire an SEO consultant. However, you are still unsure as a business owner of how to get the most value from your investment. Developing a good SEO strategy starts with your overall business objectives.
We all know that first impressions are a critical component of our daily lives and building a business. It is easier to build on positive relationships, than change perceptions that come as a result of leaving the wrong impression. Is it worth investing 50k – 500k on a corporate branding package and cultural transformation strategy to ensure your clients and customers walk away feeling the way you envisioned?
When thinking about Intrinsic Value, we consider the Tangible and Intangible factors that determine the worth of a company, and in my life how I value people. Even in Berkshire’s Latest Stakeholder letter, Warren discusses the fact that Intrinsic Value is a number that is hard to measure precisely.
When it comes to building businesses and making great life decisions, it is imperative to have the right people to bounce ideas off and seek advice. Whether you are going to a friend or hiring a brand consultant to help launch a new business idea. It is essential to look for these 15 traits that separate ordinary consulting firms from extraordinary consulting firms.