Mamba Mentality. This simple phrase encompassed so much of how Bryant lived his life. It also exemplifies how people will remember him. Keep reading to learn what the Mamba Mentality is, how Bryant incorporated it into his life, and how you can use similar tactics to build your own brand.
Brand image is a crucial aspect of any brand. The times are changing and technology is shifting. What your customers think about your brand reflects it’s personality. Brand image is about tapping into the emotional value in the mind of consumers and shaping their experiences.
What is Brand Building? You may have seen or heard the term Brand Building and wondered “What on earth is brand building?” Is that designing a new logo? Creating content for Facebook, Instagram, Twitter or YouTube? Or building a new website perhaps? Maybe you’d think that brand building is all of these activities… And you […]
Top Digital Marketing Tools of 2019 What are the top digital marketing tools of 2019? Well, we asked 20 digital marketing experts to share which tools make the biggest impact on performance. Here is what they had to say… Tomasz, CEO and Founder at Topwholelife.com My name is Tomasz Alemany owner of Top Whole Life, […]
3 Examples Of Using Data Science To Focus Brand Strategy Data science is a powerful tool that can be used to fuel better business decision-making. It can help businesses streamline operations, accounting and also brand positioning by providing key insights that drive action. In this article, we explore a few cases where businesses are leveraging […]
Rebranding: The Art of Insight A rebranding phase is an exciting time for any business, person, or group. It’s the opportunity to show customers and/or stakeholders that we are building upon our experiences and sharpening our focus around where we drive value. The Art of Rebranding: The Landscape For small and new businesses, a rebrand […]
Breaking Down Brand Guidelines People don’t buy what you do, they buy why you do it.– Simon Sinek People often recognize a logo, different typefaces, and colors that brands use to differentiate themselves. At this moment, I bet you can visualize the branding of Google, Twitter, and Facebook effortlessly. What people don’t realize as easily, […]
Behold Brand Activation Have you ever heard the saying “People may not remember exactly what you did, or what you said, but they will always remember how you made them feel? – Maya Angelou” Well this is the basic premise behind brand activation. Particularly, the process of strengthening brand perception with customers through experience. Different […]