Behind The Brand Guide People don't buy what you do, they buy why you do it.- Simon Sinek People often recognize a logo, different typefaces, and colors that brands use to differentiate themselves. … [Read more...] about Behind The Brand Guide
Brand Development
Wrapping Your Mind Around Brand Architecture – A Nike Case Study
Wrapping Your Mind Around Brand Architecture - A Nike Case Study It's alright to be Goliath, but always act like David. ―Phil Knight It's challenging enough to build a single brand, but how do you … [Read more...] about Wrapping Your Mind Around Brand Architecture – A Nike Case Study
Brand Builders Are Business Superheroes
Brand Builders Are Business Superheros Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are … [Read more...] about Brand Builders Are Business Superheroes
Gary Vaynerchuk: An Authentic Approach To Branding
Gary Vaynerchuk: An Authentic Approach To Branding Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and … [Read more...] about Gary Vaynerchuk: An Authentic Approach To Branding
Is Your Brand Name Right? 5 Steps To Ensure You Nail It.
Is Your Brand Name Right? 5 Steps To Ensure You Nail It Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. ― Gary Vaynerchuk Few people remember a company called … [Read more...] about Is Your Brand Name Right? 5 Steps To Ensure You Nail It.