Top Digital Marketing Tools of 2019 What are the top digital marketing tools of 2019? Well, we asked 20 digital marketing experts to share which tools make the biggest impact on … [Read more...] about Top Digital Marketing Tools of 2019
Brand Development
3 Examples Of Using Data Science To Focus Brand Strategy
3 Examples Of Using Data Science To Focus Brand Strategy Data science is a powerful tool that can be used to fuel better business decision-making. It can help businesses streamline operations, … [Read more...] about 3 Examples Of Using Data Science To Focus Brand Strategy
Rebranding: The Art of Insight
Rebranding: The Art of Insight A rebranding phase is an exciting time for any business, person, or group. It’s the opportunity to show customers and/or stakeholders that we are building upon … [Read more...] about Rebranding: The Art of Insight
Breaking Down Brand Guidelines
Breaking Down Brand Guidelines People don't buy what you do, they buy why you do it.- Simon Sinek People often recognize a logo, different typefaces, and colors that brands use to differentiate … [Read more...] about Breaking Down Brand Guidelines
What US Businesses Need To Succeed In China
What US Businesses Need To Succeed In China In the last two articles we published on the topic of taking American brands to China, we explored what the market is like in China, and why New York … [Read more...] about What US Businesses Need To Succeed In China
How New York Brands Can Leverage China’s Consumer Market
How New York Brands Can Leverage China’s Consumer Market The return on investment for a New York-based consumer brand thinking about entering the China market could be a huge boost to the … [Read more...] about How New York Brands Can Leverage China’s Consumer Market