As brand builders, there are many decisions we face regarding our intellectual property and how to protect our proprietary information. Trademark protection is the most commonly considered way to protect a company’s brand.
Brand Development Agency
Brand image is a crucial aspect of any brand. The times are changing and technology is shifting. What your customers think about your brand reflects it’s personality. Brand image is about tapping into the emotional value in the mind of consumers and shaping their experiences.
What is Brand Building? You may have seen or heard the term Brand Building and wondered “What on earth is brand building?” Is that designing a new logo? Creating content for Facebook, Instagram, Twitter or YouTube? Or building a new website perhaps? Maybe you’d think that brand building is all of these activities… And you […]
Change Management: The Agile Way Growing as a company or individual can be a challenging endeavor. Failure is inevitable, and some obstacles can be overwhelming. That’s why it is important to have a framework that provides the structure and adaptability to push ideas forward. These are our keys to addressing any change management issues: 1. […]
Wrapping Your Mind Around Brand Architecture – A Nike Case Study It’s alright to be Goliath, but always act like David.―Phil Knight It’s challenging enough to build a single brand, but how do you manage the structure of a business that has multiple “sub-brands” within it? That is where understanding brand architecture is beneficial. […]
Agile Development: Using Scrum For Brand Development Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning. – Albert Einstein How does your business build and maintain a competitive advantage in a marketplace that is constantly shifting due to technological innovation and the widespread access to knowledge? The […]
What To Expect When Working With A Brand Development Agency. Talent wins games, but teamwork and intelligence win championships. – Michael Jordan Most businesses have already started heavily investing in brand development. Which, by definition, is the continued process of reflection, invention, and strategy that companies utilize to distinguish themselves in a marketplace and attract […]