As brand builders, there are many decisions we face regarding our intellectual property and how to protect our proprietary information. Trademark protection is the most commonly considered way to protect a company’s brand. Here are 7 ways acquiring a patent can drive value to your business, and how to get started with patents.
Brand Development Agency
Brand image is a crucial aspect of any brand. The times are changing and technology is shifting. What your customers think about your brand reflects it’s personality. Brand image is about tapping into the emotional value in the mind of consumers and shaping their experiences.
You may have seen or heard the term Brand Building and wondered “What on earth is brand building?” Is that designing a new logo? Creating content for Facebook, Instagram, Twitter or YouTube? Or building a new website perhaps? Maybe you’d think that brand building is all of these activities… And you would be right! In fact, I would take it further than this and tell you that brand building is the process by which the core values that drive your branded experience are embodied in every aspect of your business.
Growing as a company or individual can be a challenging endeavor. Failure is inevitable, and some obstacles can be overwhelming. That’s why it is important to have a framework that provides the structure and adaptability to push ideas forward. These are our keys to addressing any change management issues.
Designing a brand architecture strategy is one way to achieve this without sacrificing the parent brand’s integrity or alienating customers. In other times, a brand grows to introduce new products that need to be aligned back to the core vision. Take Nike; they are the perfect example of brand architecture. Their vision statement, “To bring inspiration and innovation to every athlete in the world,” is the ultimate macro brand mission.
Our company has recently adopted a more formal approach to the agile development process utilizing a commonly known practice called scrum. Scrum and agile thinking provide a flexible framework for developing any project that requires feedback and involves the collaboration of a cross-functional team. In this article, we will dive into the philosophy of Scrum as we see it, and the four pillars that will help your business become agile development masters and see an increase in performance across all divisions while creating team unity and improved culture.
Most businesses have already started heavily investing in brand development. Which, by definition, is the continued process of reflection, invention, and strategy that companies utilize to distinguish themselves in a marketplace and attract ideal customers and employees to establish higher levels of performance. From a high level, there are 4 main steps in building a healthy relationship with a brand development agency: Understanding, Details, Magic and Analysis.