What US Businesses Need To Succeed In China In the last two articles we published on the topic of taking American brands to China, we explored what the market is like in China, and why New York … [Read more...] about What US Businesses Need To Succeed In China
Brand Consulting
Brand Builders Are Business Superheroes
Brand Builders Are Business Superheros Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are … [Read more...] about Brand Builders Are Business Superheroes
Align Organizational Culture To Your Business Strategy
Align Organizational Culture To Your Business Strategy Your customer doesn’t care how much you know until they know how much you care. - Damon Richards Let's face it, a business with a positive … [Read more...] about Align Organizational Culture To Your Business Strategy