What US Businesses Need To Succeed In China In the last two articles we published on the topic of taking American brands to China, we explored what the market is like in China, and why New York brands, in particular, could benefit from launching an initiative to gain some market share. This article is focused […]
Brand Consulting
What Exactly Is Innovation?
What Exactly Is Innovation? The Internet of Things Will Augment Your brain– Eric Schmidt Definition of Innovation The actual definition of innovation according to Merriam-Webster is “the introduction of something new” or “a new idea, method, or device.” We view innovation as the engine that drives society to new frontiers. These ideas and technologies help […]
Brand Builders Are Business Superheroes
Brand Builders Are Business Superheros Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are replaced by comfort and depth.―Gary Vaynerchuk Okay, you might be wondering why would I dare compare brand builders to superheroes. That seems like […]
Is Your Brand Name Right? 5 Steps To Ensure You Nail It.
Is Your Brand Name Right? 5 Steps To Ensure You Nail It Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. ― Gary Vaynerchuk Few people remember a company called BackRub. However, nearly everyone knows what the company it decided to change its brand name to back […]
Align Organizational Culture To Your Business Strategy
Align Organizational Culture To Your Business Strategy Your customer doesn’t care how much you know until they know how much you care. – Damon Richards Let’s face it, a business with a positive emotional impact on its employees, customers, and stakeholders in addition to being highly profitable is the holy grail of building a company. […]