The actual definition of innovation according to Merriam-Webster is “the introduction of something new” or “a new idea, method, or device.” We view innovation as the engine that drives society to new frontiers. These ideas and technologies help humanity solve problems and open up new doors of opportunity. Innovation can be achieved in small ways by optimizing processes, or through groundbreaking leaps forward.
When researching the term “Brand Builder Definition” online I didn’t find an answer that satisfied me whole-heartily. Although brand builder is Googled up to 100k times monthly, it is still unclear exactly what they are. The first characteristic of a superhero is that they are often hard to define at first glance. So, let’s hope this article can serve as the new benchmark for defining a brand builder. In our eyes, a brand builder is someone who has the vision, discipline, and ability to successfully implement ideas that relate to a central purpose of an organization or individual. In short, they do things that most normal people cannot do.
Few people remember a company called BackRub. However, nearly everyone knows what the company it decided to change its brand name to back in 1997, Google Inc. Google has become one of the most influential brand names and companies in the world. Furthermore, there are many lessons we can learn from Google and their decision to choose a name that aligned more with their vision for the company as a whole.
How can smaller and medium-sized companies leverage some of the same practices these global powerhouses use to create a similar business model? Even on a modest scale. Well, it starts with understanding the relationship between your business strategy, and organizational culture. This relationship between these two concepts has a tremendous effect on your brand value. Below we outline 3 factors that you need to consider to merge these two concepts.