Designing a brand architecture strategy is one way to achieve this without sacrificing the parent brand’s integrity or alienating customers. In other times, a brand grows to introduce new products that need to be aligned back to the core vision. Take Nike; they are the perfect example of brand architecture. Their vision statement, “To bring inspiration and innovation to every athlete in the world,” is the ultimate macro brand mission.
When researching the term “Brand Builder Definition” online I didn’t find an answer that satisfied me whole-heartily. Although brand builder is Googled up to 100k times monthly, it is still unclear exactly what they are. The first characteristic of a superhero is that they are often hard to define at first glance. So, let’s hope this article can serve as the new benchmark for defining a brand builder. In our eyes, a brand builder is someone who has the vision, discipline, and ability to successfully implement ideas that relate to a central purpose of an organization or individual. In short, they do things that most normal people cannot do.
For any business looking to maximize their brand value in a new noise-ridden environment, my advice to you is to start listening to what Gary Vaynerchuk and pay attention to what VaynerMedia is doing. Here are the 3 main lessons you will learn from his approach to branding.
Few people remember a company called BackRub. However, nearly everyone knows what the company it decided to change its brand name to back in 1997, Google Inc. Google has become one of the most influential brand names and companies in the world. Furthermore, there are many lessons we can learn from Google and their decision to choose a name that aligned more with their vision for the company as a whole.