As brand builders, there are many decisions we face regarding our intellectual property and how to protect our proprietary information. Trademark protection is the most commonly considered way to protect a company’s brand.
Mamba Mentality. This simple phrase encompassed so much of how Bryant lived his life. It also exemplifies how people will remember him. Keep reading to learn what the Mamba Mentality is, how Bryant incorporated it into his life, and how you can use similar tactics to build your own brand.
Brand image is a crucial aspect of any brand. The times are changing and technology is shifting. What your customers think about your brand reflects it’s personality. Brand image is about tapping into the emotional value in the mind of consumers and shaping their experiences.
How to Manage a Remote Team? 6 Tips for Sustained Success More and more people and positions are going remote these days—in fact, 63 percent of companies hire remote workers. What makes remote work so appealing are its flexibility, money-saving opportunities, better work-life balance, and improved focus. However, if not supported correctly, a remote team […]
What is Brand Building? You may have seen or heard the term Brand Building and wondered “What on earth is brand building?” Is that designing a new logo? Creating content for Facebook, Instagram, Twitter or YouTube? Or building a new website perhaps? Maybe you’d think that brand building is all of these activities… And you […]
Top Digital Marketing Tools of 2019 What are the top digital marketing tools of 2019? Well, we asked 20 digital marketing experts to share which tools make the biggest impact on performance. Here is what they had to say… Tomasz, CEO and Founder at Topwholelife.com My name is Tomasz Alemany owner of Top Whole Life, […]
3 Examples Of Using Data Science To Focus Brand Strategy Data science is a powerful tool that can be used to fuel better business decision-making. It can help businesses streamline operations, accounting and also brand positioning by providing key insights that drive action. In this article, we explore a few cases where businesses are leveraging […]
Behold Brand Activation Have you ever heard the saying “People may not remember exactly what you did, or what you said, but they will always remember how you made them feel? – Maya Angelou” Well this is the basic premise behind brand activation. Particularly, the process of strengthening brand perception with customers through experience. Different […]