As brand builders, there are many decisions we face regarding our intellectual property and how to protect our proprietary information. Trademark protection is the most commonly considered way to protect a company’s brand. Here are 7 ways acquiring a patent can drive value to your business, and how to get started with patents.
Mamba Mentality. This simple phrase encompassed so much of how Bryant lived his life. It also exemplifies how people will remember him. Keep reading to learn what the Mamba Mentality is, how Bryant incorporated it into his life, and how you can use similar tactics to build your own brand.
Brand image is a crucial aspect of any brand. The times are changing and technology is shifting. What your customers think about your brand reflects it’s personality. Brand image is about tapping into the emotional value in the mind of consumers and shaping their experiences.
Whether you are building a remote team and want to set them up for success from the start, or you have a remote team in place but need stronger managing techniques, here are six tips that you can implement now and see results right away.
You may have seen or heard the term Brand Building and wondered “What on earth is brand building?” Is that designing a new logo? Creating content for Facebook, Instagram, Twitter or YouTube? Or building a new website perhaps? Maybe you’d think that brand building is all of these activities… And you would be right! In fact, I would take it further than this and tell you that brand building is the process by which the core values that drive your branded experience are embodied in every aspect of your business.
What are the top digital marketing tools of 2019? Well, we asked 20 digital marketing experts to share which tools make the biggest impact on performance. Here is what they had to say…
Data science is a powerful tool that can be used to fuel better business decision-making. It can help businesses streamline operations, accounting and also brand positioning by providing key insights that drive action. In this article, we explore a few cases where businesses are leveraging data science to focus their brand strategy.
Brand activation is part of a marketing and brand strategy. Although it focuses specifically on the catalyst that sparks the connection people make to a brand. To create an effective activation campaign, companies need to be clear on the underlying values that they want to express. In this article, we will explore three different brand activation avenues.