As brand builders, there are many decisions we face regarding our intellectual property and how to protect our proprietary information. Trademark protection is the most commonly considered way to protect a company’s brand.
How to Manage a Remote Team? 6 Tips for Sustained Success More and more people and positions are going remote these days—in fact, 63 percent of companies hire remote workers. What makes remote work so appealing are its flexibility, money-saving opportunities, better work-life balance, and improved focus. However, if not supported correctly, a remote team […]
19 Insightful Books To Read For Business Owners “A reader lives a thousand lives before he dies . . . The man who never reads lives only one.” – George R.R. Martin There are a lot of books on business, but how to decide which books to read or listen to? Attention is a valuable […]
Align Organizational Culture To Your Business Strategy Your customer doesn’t care how much you know until they know how much you care. – Damon Richards Let’s face it, a business with a positive emotional impact on its employees, customers, and stakeholders in addition to being highly profitable is the holy grail of building a company. […]
Boutique Consulting Firms vs. The Big 4 Your customer doesn’t care how much you know until they know how much you care. – Damon Richards There is an ongoing debate in life that extends beyond the boundaries of consulting. Is it best to shop big business or is there value in investing your dollars into […]
Market Research: A Business Owners Best Friend Marketing without data is like driving with your eyes closed. – Dan Zarrella Market research is a tool that is overlooked by most businesses. Sure, everyone feels they have done a sufficient job analyzing their market. But have we honestly dug deep enough to uncover some of the […]
Developing Your Differentiation Strategy The essence of strategy is choosing what not to do. ― Michael E. Porter When leaders create a differentiation strategy in an organization, they start with the intention of creating a product or service that has a perceived value by its customers as unique and better than the competition. They set […]
Competitive Advantage: Finding Your Business Edge. If you don’t have a competitive advantage, don’t compete. – Jack Welch A competitive edge separates your business from the competition, especially in the minds of the consumer. History shows that being number one in a market category minimizes the risk of being labeled a commodity, which can be […]