As brand builders, there are many decisions we face regarding our intellectual property and how to protect our proprietary information. Trademark protection is the most commonly considered way to protect a company’s brand. Here are 7 ways acquiring a patent can drive value to your business, and how to get started with patents.
Whether you are building a remote team and want to set them up for success from the start, or you have a remote team in place but need stronger managing techniques, here are six tips that you can implement now and see results right away.
There are a lot of books on business, but how to decide which books to read or listen to? Attention is a valuable resource so we need to use it wisely. The answer depends on where you are in life and business. In any case, we want to make your life easier – so we compiled a list of 19 amazing books to read for business owners.
How can smaller and medium-sized companies leverage some of the same practices these global powerhouses use to create a similar business model? Even on a modest scale. Well, it starts with understanding the relationship between your business strategy, and organizational culture. This relationship between these two concepts has a tremendous effect on your brand value. Below we outline 3 factors that you need to consider to merge these two concepts.
There is an ongoing debate in life that extends beyond the boundaries of consulting. Is it best to shop big business or is there value in investing your dollars into smaller more specialized companies.? That same question applies to Boutique Consulting Firms vs. the Big 4. We have broken the decision process down into 3 categories to base your decision.
Market research is a tool that is overlooked by most businesses. Sure, everyone feels they have done a sufficient job analyzing their market. But have we honestly dug deep enough to uncover some of the hidden wisdom that can be discovered by market research? Well, when I was starting my entrepreneurial journey over 12 years ago, I came across some advice that I didn’t quite understand until a few years later.
When leaders create a differentiation strategy in an organization, they start with the intention of creating a product or service that has a perceived value by its customers as unique and better than the competition. They set out to craft a blueprint that gives the company a competitive edge. Here are a few of the best ideas we could come up with turn your differentiation strategy upside down so you too can become the next “Unicorn” in your industry.
Competitive Advantage: Finding Your Business Edge. If you don’t have a competitive advantage, don’t compete. – Jack Welch A competitive edge separates your business from the competition, especially in the minds of the consumer. History shows that being number one in a market category minimizes the risk of being labeled a commodity, which can be […]