The actual definition of innovation according to Merriam-Webster is “the introduction of something new” or “a new idea, method, or device.” We view innovation as the engine that drives society to new frontiers. These ideas and technologies help humanity solve problems and open up new doors of opportunity. Innovation can be achieved in small ways by optimizing processes, or through groundbreaking leaps forward.
Small Business Development
CRM or Customer Relationship Management refers to the principles, practices, and guidelines that an organization follows when interacting with its customers. What most people have come to think of when the acronym CRM is used, is a software. CRM software is only a tool, the process, and practices of engaging with consumers is the actual definition.
Few people remember a company called BackRub. However, nearly everyone knows what the company it decided to change its brand name to back in 1997, Google Inc. Google has become one of the most influential brand names and companies in the world. Furthermore, there are many lessons we can learn from Google and their decision to choose a name that aligned more with their vision for the company as a whole.
Organizational Intelligence: Raise The Bar Of Your Company. If you ignore the development of a good culture, Ma believes, you’re likely to end up with a hostile one, where employees aren’t motivated and are instead doing just the bare minimum. A great culture means a great company and a great future. – Jack Ma Let’s […]
Creating A Successful Email Marketing Strategy Email has an ability many channels don’t: creating valuable, personal touches – at scale. – David Newman Many businesses overlook the power of developing and executing a successful email marketing strategy. Are you one of them? Mostly because we continuously find ourselves overwhelmed with emails, which leaves us wondering […]
What Is PPC Advertising? How to Leverage The Pay-Per-Click Model Don’t optimize for conversations, optimize for revenue. – Neil Patel Many clients come to us come to us asking “What is PPC Advertising? And How Do We Leverage It?” PPC stands for Pay-Per-Click and is a model of advertising where businesses pay a fee each […]
The Corporate Unicorn: A Full Stack Business Developer. We hire people who want to make the best things in the world. – Steve Jobs I’d like to introduce you to the unicorn within the corporate environment, otherwise known as a Full Stack Business Developer. What makes these individuals so valuable to an organization? Well, a […]
What Is Demand Generation? The two biggest factors that fast track demand gen efforts are getting control of your marketing data and hiring the right people. – Tim Kopp Demand generation is the umbrella of all marketing activities that bring awareness and excitement to your ideal customer about your businesses products and services. Demand generation […]