The Biltmore Studio
A Hot Yoga Studio Built Just For You.
The Biltmore studio is a Hot Yoga studio based in Phoenix Arizona.
They came to JaxonLabs looking for help focusing their brand identity, building a new website, designing some new marketing material and creating a more effective email strategy.
Identity
- We simplified The Biltmore Studio logo
- Simplified their color palette
- Created a secondary logo for The Biltmore Training Center
- Font Selection – American Typewriter
Website
- Introduced a secondary font – Permanent Marker
- Designed a cleaner website on WordPress
- Integrated scheduling with MindBody app
Understanding The Data
Part of our process with The Biltmore Studio was setting up analytics on their website and analyzing the traffic flow and behavior over a few months
Email & Engagement
- We designed postcards that featured their introductory package
- Introduced a newsletter format to help keep customers informed through email