For any business looking to maximize their brand value in a new noise-ridden environment, my advice to you is to start listening to what Gary Vaynerchuk and pay attention to what VaynerMedia is doing. Here are the 3 main lessons you will learn from his approach to branding.
Think of a brand ambassador as your hired word-of-mouth marketer. Maybe it’s not entirely as genuine as a satisfied customer telling a friend, but if you think about it a little harder, you’ll understand it might even be better. In the pre-social media environment, people were much more limited to their immediate network. As a result, they could only share information about products they loved with a select group of people. Now that digital experiences have become a routine part of nearly everyone’s lives, its time to understand the different ways brand ambassadors can maximize your brand potential.
Our company has recently adopted a more formal approach to the agile development process utilizing a commonly known practice called scrum. Scrum and agile thinking provide a flexible framework for developing any project that requires feedback and involves the collaboration of a cross-functional team. In this article, we will dive into the philosophy of Scrum as we see it, and the four pillars that will help your business become agile development masters and see an increase in performance across all divisions while creating team unity and improved culture.
There is an ongoing debate in life that extends beyond the boundaries of consulting. Is it best to shop big business or is there value in investing your dollars into smaller more specialized companies.? That same question applies to Boutique Consulting Firms vs. the Big 4. We have broken the decision process down into 3 categories to base your decision.
Most businesses have already started heavily investing in brand development. Which, by definition, is the continued process of reflection, invention, and strategy that companies utilize to distinguish themselves in a marketplace and attract ideal customers and employees to establish higher levels of performance. From a high level, there are 4 main steps in building a healthy relationship with a brand development agency: Understanding, Details, Magic and Analysis.
23 Inspiring Branding Quotes Sometimes we need a little inspiration to fuel our drive to continually show up and build the best business and culture we can. Here are 23 inspiring branding quotes from around the internet. 1. “Creativity is intelligence having fun.” – Albert Einstein 2. “The best way to predict the future is […]