Data science is a powerful tool that can be used to fuel better business decision-making. It can help businesses streamline operations, accounting and also brand positioning by providing key insights that drive action. In this article, we explore a few cases where businesses are leveraging data science to focus their brand strategy.
A rebranding phase is an exciting time for any business, person, or group. It’s the opportunity to show customers and/or stakeholders that we are building upon our experiences and sharpening our focus around where we drive value. For small and new businesses, a rebrand can add an extra spark required to catch the attention of their much needed early adopters. All things being equal, a customer might gravitate towards a business for the first time based on strong branding presence.
Growing as a company or individual can be a challenging endeavor. Failure is inevitable, and some obstacles can be overwhelming. That’s why it is important to have a framework that provides the structure and adaptability to push ideas forward. These are our keys to addressing any change management issues.
There are a lot of books on business, but how to decide which books to read or listen to? Attention is a valuable resource so we need to use it wisely. The answer depends on where you are in life and business. In any case, we want to make your life easier – so we compiled a list of 19 amazing books to read for business owners.
Brand activation is part of a marketing and brand strategy. Although it focuses specifically on the catalyst that sparks the connection people make to a brand. To create an effective activation campaign, companies need to be clear on the underlying values that they want to express. In this article, we will explore three different brand activation avenues.
The actual definition of innovation according to Merriam-Webster is “the introduction of something new” or “a new idea, method, or device.” We view innovation as the engine that drives society to new frontiers. These ideas and technologies help humanity solve problems and open up new doors of opportunity. Innovation can be achieved in small ways by optimizing processes, or through groundbreaking leaps forward.
Designing a brand architecture strategy is one way to achieve this without sacrificing the parent brand’s integrity or alienating customers. In other times, a brand grows to introduce new products that need to be aligned back to the core vision. Take Nike; they are the perfect example of brand architecture. Their vision statement, “To bring inspiration and innovation to every athlete in the world,” is the ultimate macro brand mission.
When researching the term “Brand Builder Definition” online I didn’t find an answer that satisfied me whole-heartily. Although brand builder is Googled up to 100k times monthly, it is still unclear exactly what they are. The first characteristic of a superhero is that they are often hard to define at first glance. So, let’s hope this article can serve as the new benchmark for defining a brand builder. In our eyes, a brand builder is someone who has the vision, discipline, and ability to successfully implement ideas that relate to a central purpose of an organization or individual. In short, they do things that most normal people cannot do.