How Brand Innovation Works
Innovation starts with a vision of the future.
Our process emphasizes face-time and healthy idea exploration – utilizing a variety of business planning tools designed to help you prioritize action.
Our framework is built around deployment – The goal is to continually drive value to your organization sprint after sprint.
Clients are encouraged to involve key stakeholders throughout the sprint lifecycle – Our team will facilitate the process, document ideas, provide insights, and deliver results.
1 – Exploration
Activities
- Understand your business beliefs, core values, mission, vision, and desired culture
- Evaluate current brand assets, data sources, workflows and evaluate the thought process behind them
- Explore opportunities for growth and optimization
- Work through any businesses exercises that will provide more clarity around strategic brand decisions (MIRO)
2 – Prioritizing A Development Backlog
Activities
- Specify activities that will result in desired outcomes
- Prioritize based on value delivered and effort required
- Develop and implementation timeline for a one-month sprint
- Assemble the required resources
3 – The Development Sprint
Activities
- This is when we turn your ideas into action
- Combine the power of all our services
- Longer projects are broken down into multiple sprints
- We provide deliverables your business can utilize to drive effective engagement
4 – Sprint Retrospective & Strategy Session
Activities
- Debrief the prior sprint. Highlight any key insights from the deliverables.
- Work through any additional businesses exercises that will provide more clarity around strategic decisions (MIRO)
- Prioritize a list of activities based on value delivered and effort required
- Develop and implementation timeline for a one-month sprint
- Assemble the required resources