How Brand Innovation Works
We do it, together.
Our goal here is to create a process that focuses on face time and healthy idea exploration. Our plan is to spend time going through the vision, and prioritizing actionable items utilizing a variety of business planning tools.
By the end of our sessions, our goal is to understand what action items need attention over the next sprint – deliverables that we are required to complete before the next meeting.
Companies are encouraged to bring key decision makers for the meetings – Our team will facilitate the meeting, document ideas, and provide insights.
1 – Exploration
Activities
- Understand the business beliefs, core values, mission, and vision
- Dive into current brand assets and evaluate the thought process behind them
- Explore different brand components that align with the vision
- Work through any businesses exercises that will provide more clarity around strategic brand decisions (https://miro.com/)
2 – Prioritizing A Development Backlog
Activities
- Establish a list of actionable items that can be developed and implemented within a 1 month sprint
- Determine the required resources
3 – The Development Sprint
Activities
- Hardwork
- Creativity
- Collaboration
4 – Sprint Retrospective & Strategy Session
Deliverables
Outlined in Product Backlog
Activities
- Debrief the the prior sprint. Highlight any key insights.
- Work through any businesses exercises that will provide more clarity around strategic decisions (https://miro.com/)
- Establish a list of actionable items that can be developed and implemented within a 1 month sprint
- Determine the required resources