The Foundation Of A Corporate Vision Statement.
Big thinking precedes great achievement.
– Wilferd Peterson
Businesses are headed towards a new era of growth and sustainability. As technology and data give organizations more information and tools to execute strategies quicker and more effectively. The competition is beginning to rise and because of this, a strong corporate vision statement is more important to success than ever before.
Most companies are run by people, and people want to be apart of something that they feel has a positive impact on the economy and society as a whole. We are seeing the most successful companies focused on the satisfaction of their customers, followed by their employees and as a result they return profits for the shareholders.
This almost seems counterintuitive, how can we be expected to make a profit, if we are focused on pleasing everyone but ourselves? Simple, with the right pricing strategy we can focus our efforts entirely on pleasing customers that see the real value in what our company has to offer.
For JaxonLabs, our vision statement is to deliver specialized business and brand development services that companies that are hungry for growth & increased perceived value, in an environment that allows our partners to develop their talents to serve themselves and our stakeholders.
VISION STATEMENT: THE CUSTOMER
The modern era of hyper competition has resulted in the customer becoming the first priority. Generally customers have many options to choose from. Although not options all are created equal.
So it becomes your duty as a provider of value-based goods and services to actively engage these customers so they understand your dedication to their success by utilizing your product or service. Providing a great customer experience and creating something they truly need is a great place to start and should be a the first consideration in your corporate vision.
Here Are Some Examples Of Customer Centric Vision Statements
VISION STATEMENT: THE PRODUCT & SERVICE
If your business pays close attention to your target market, you will know what product or service they are demanding. Focusing energy through market research is a great investment to ensure your company delivers value that truly impacts their business in positive, meaningful ways.
A corporate vision should incorporate a clear idea of what your product or service is going to bring to your customer.
Here Are Some Tips For Writing A Compelling Product Vision
VISION STATEMENT: THE EMPLOYEES
Employees engage with the customers, design products, and run the business on a daily basis. This hyper competitive environment we live in means that those with talent, and a good work ethic are going to be in demand by organizations who sees their value. Therefore you see in the foundation of most vision statements something that reflects the cultural goals for employees.
Richard Branson famously said “Train people well enough so they can leave, treat them well enough so they don’t want to.” This sentiment is part of the big picture of branding. You create an environment that allows people to grow individually, but in such a manor that they wouldn’t trade it for anything else.
Read This Article On Engaging Employees Through a Vision Statement
VISION STATEMENT: THE SHAREHOLDERS
Last, but certainly not least, If you focus on the small things, the big things take care of themselves. This isn’t to say that you shouldn’t use the annual shareholder meeting to understand where the business can better perform and create goals for the next years business cycle.
In fact, this should be a focus to decide how we can treat customers better, so they are willing to invest more into your products and services. This comes in the form of training employees to expand their skillset, investing in market research and creating an environment that is conducive to profitability for the shareholders.