Think of a brand ambassador as your hired word-of-mouth marketer. Maybe it’s not entirely as genuine as a satisfied customer telling a friend, but if you think about it a little harder, you’ll understand it might even be better. In the pre-social media environment, people were much more limited to their immediate network. As a result, they could only share information about products they loved with a select group of people. Now that digital experiences have become a routine part of nearly everyone’s lives, its time to understand the different ways brand ambassadors can maximize your brand potential.
There is an ongoing debate in life that extends beyond the boundaries of consulting. Is it best to shop big business or is there value in investing your dollars into smaller more specialized companies.? That same question applies to Boutique Consulting Firms vs. the Big 4. We have broken the decision process down into 3 categories to base your decision.
Most businesses have already started heavily investing in brand development. Which, by definition, is the continued process of reflection, invention, and strategy that companies utilize to distinguish themselves in a marketplace and attract ideal customers and employees to establish higher levels of performance. From a high level, there are 4 main steps in building a healthy relationship with a brand development agency: Understanding, Details, Magic and Analysis.