For marketing managers, entrepreneurs, and startups the universe of content development is vast, and the applications of content creation are many. Sometimes it makes sense to outsource pieces of the content development workflow by working with a content development services provider.
Digital Marketing
Going Digital in The COVID-19 Economy
COVID-19 has, and will continue to, create huge changes in how everyone worldwide goes about their daily lives, whether it is work, school, or play. As governments impose social distancing and shut down whole economies, people are turning to digital solutions to replace in-person contact, all in a bid to keep some semblance of normalcy. Going forward, this will generate many new opportunities
3 Website Optimization Services To Amplify Your Digital Experience
Once you have a website, it’s probably time to start optimizing it. From our perspective, it never really stops. When companies come to JaxonLabs for website optimization services, there are a few areas that we tend to focus on: technical optimization, content optimization, and conversion optimization. Together, the three of these focus points will drive exponential returns on your digital marketing investment.
What is Brand Building?
You may have seen or heard the term Brand Building and wondered “What on earth is brand building?” Is that designing a new logo? Creating content for Facebook, Instagram, Twitter or YouTube? Or building a new website perhaps? Maybe you’d think that brand building is all of these activities… And you would be right! In fact, I would take it further than this and tell you that brand building is the process by which the core values that drive your branded experience are embodied in every aspect of your business.
Drone Photography Top Ten | August 2019 Golf Edition
Welcome to the inaugural JaxonLabs Drone Photography Top Ten. Where we will periodically release some of our favorite drone content that the team produces. This month we are featuring Golf Courses. Our team has been very active across Alberta and BC. Waking up early to capture the golden hour and showcasing the beauty of all these golf courses. Each campaign’s photography has been promoted through social media to drive awareness and engagement for each golf club.
Top Digital Marketing Tools of 2019
What are the top digital marketing tools of 2019? Well, we asked 20 digital marketing experts to share which tools make the biggest impact on performance. Here is what they had to say…
Gary Vaynerchuk: An Authentic Approach To Branding
For any business looking to maximize their brand value in a new noise-ridden environment, my advice to you is to start listening to what Gary Vaynerchuk and pay attention to what VaynerMedia is doing. Here are the 3 main lessons you will learn from his approach to branding.
Why Brand Ambassadors Are Changing Marketing
Think of a brand ambassador as your hired word-of-mouth marketer. Maybe it’s not entirely as genuine as a satisfied customer telling a friend, but if you think about it a little harder, you’ll understand it might even be better. In the pre-social media environment, people were much more limited to their immediate network. As a result, they could only share information about products they loved with a select group of people. Now that digital experiences have become a routine part of nearly everyone’s lives, its time to understand the different ways brand ambassadors can maximize your brand potential.