COVID-19 has, and will continue to, create huge changes in how everyone worldwide goes about their daily lives, whether it is work, school, or play. As governments impose social distancing and shut down whole economies, people are turning to digital solutions to replace in-person contact, all in a bid to keep some semblance of normalcy. Going forward, this will generate many new opportunities
Digital Marketing
3 Website Optimization Services To Amplify Your Digital Experience
3 Website Optimization Services To Amplify Your Digital Experience Once you have a website, it’s probably time to start optimizing it. From our perspective, it never really stops. When companies come to JaxonLabs for website optimization services, there are a few areas that we tend to focus on. Technical optimization, content optimization, and conversion optimization. […]
What is Brand Building?
What is Brand Building? You may have seen or heard the term Brand Building and wondered “What on earth is brand building?” Is that designing a new logo? Creating content for Facebook, Instagram, Twitter or YouTube? Or building a new website perhaps? Maybe you’d think that brand building is all of these activities… And you […]
Drone Photography Top Ten | August 2019 Golf Edition
Drone Photography Top Ten – August 2019 Golf Edition Welcome to the inaugural JaxonLabs Drone Photography Top Ten. Where we will periodically release some of our favorite drone content that the team produces. This month we are featuring Golf Courses. Our team has been very active across Alberta and BC. Waking up early to capture […]
Top Digital Marketing Tools of 2019
Top Digital Marketing Tools of 2019 What are the top digital marketing tools of 2019? Well, we asked 20 digital marketing experts to share which tools make the biggest impact on performance. Here is what they had to say… Tomasz, CEO and Founder at Topwholelife.com My name is Tomasz Alemany owner of Top Whole Life, […]
Gary Vaynerchuk: An Authentic Approach To Branding
Gary Vaynerchuk: An Authentic Approach To Branding Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are replaced by comfort and depth.―Gary Vaynerchuk A lot of businesses come across the name Gary Vaynerchuk when they decide to embark […]
Why Brand Ambassadors Are Changing Marketing
Why Brand Ambassadors Are Changing Marketing? Awareness is fine, but advocacy will take your business to the next level! ―Joe Tripodi (CMO Coca-Cola) When asking a business what their favorite form of marketing is, how do they generally respond? For myself and many of others, it’s word-of-mouth. Why? Simple, it’s a low-cost method of driving […]
Boutique Consulting Firms vs. The Big 4
Boutique Consulting Firms vs. The Big 4 Your customer doesn’t care how much you know until they know how much you care. – Damon Richards There is an ongoing debate in life that extends beyond the boundaries of consulting. Is it best to shop big business or is there value in investing your dollars into […]