Rebranding: The Art of Insight A rebranding phase is an exciting time for any business, person, or group. It’s the opportunity to show customers and/or stakeholders that we are building upon our experiences and sharpening our focus around where we drive value. The Art of Rebranding: The Landscape For small and new businesses, a rebrand […]
Corporate Branding
Breaking Down Brand Guidelines
Breaking Down Brand Guidelines People don’t buy what you do, they buy why you do it.– Simon Sinek People often recognize a logo, different typefaces, and colors that brands use to differentiate themselves. At this moment, I bet you can visualize the branding of Google, Twitter, and Facebook effortlessly. What people don’t realize as easily, […]
Wrapping Your Mind Around Brand Architecture – A Nike Case Study
Wrapping Your Mind Around Brand Architecture – A Nike Case Study It’s alright to be Goliath, but always act like David.―Phil Knight It’s challenging enough to build a single brand, but how do you manage the structure of a business that has multiple “sub-brands” within it? That is where understanding brand architecture is beneficial. […]
Brand Builders Are Business Superheroes
Brand Builders Are Business Superheros Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are replaced by comfort and depth.―Gary Vaynerchuk Okay, you might be wondering why would I dare compare brand builders to superheroes. That seems like […]
Is Your Brand Name Right? 5 Steps To Ensure You Nail It.
Is Your Brand Name Right? 5 Steps To Ensure You Nail It Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. ― Gary Vaynerchuk Few people remember a company called BackRub. However, nearly everyone knows what the company it decided to change its brand name to back […]
Agile Development: Using Scrum For Brand Development
Agile Development: Using Scrum For Brand Development Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning. – Albert Einstein How does your business build and maintain a competitive advantage in a marketplace that is constantly shifting due to technological innovation and the widespread access to knowledge? The […]
What To Expect When Working With A Brand Development Agency
What To Expect When Working With A Brand Development Agency. Talent wins games, but teamwork and intelligence win championships. – Michael Jordan Most businesses have already started heavily investing in brand development. Which, by definition, is the continued process of reflection, invention, and strategy that companies utilize to distinguish themselves in a marketplace and attract […]
23 Inspiring Branding Quotes To Read Everyday
23 Inspiring Branding Quotes Sometimes we need a little inspiration to fuel our drive to continually show up and build the best business and culture we can. Here are 23 inspiring branding quotes from around the internet. 1. “Creativity is intelligence having fun.” – Albert Einstein 2. “The best way to predict the future is […]