How New York Brands Can Leverage China’s Consumer Market The return on investment for a New York-based consumer brand thinking about entering the China market could be a huge boost to the … [Read more...] about How New York Brands Can Leverage China’s Consumer Market
Behold Brand Activation Have you ever heard the saying “People may not remember exactly what you did, or what you said, but they will always remember how you made them feel? - Maya Angelou” … [Read more...] about Behold Brand Activation
The Big Impact of Doing Business In China What if someone walked into your office and told you that there is an untapped market of 300 million middle-class customers, with an estimated 300 … [Read more...] about The Big Impact of Doing Business In China
What Exactly Is Innovation? The Internet of Things Will Augment Your brain- Eric Schmidt Definition of Innovation The actual definition of innovation according to Merriam-Webster is … [Read more...] about What Exactly Is Innovation?
Wrapping Your Mind Around Brand Architecture - A Nike Case Study It's alright to be Goliath, but always act like David. ―Phil Knight It's challenging enough to build a single brand, but how do you … [Read more...] about Wrapping Your Mind Around Brand Architecture – A Nike Case Study
Brand Builders Are Business Superheros Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are … [Read more...] about Brand Builders Are Business Superheroes