Think of a brand ambassador as your hired word-of-mouth marketer. Maybe it’s not entirely as genuine as a satisfied customer telling a friend, but if you think about it a little harder, you’ll understand it might even be better. In the pre-social media environment, people were much more limited to their immediate network. As a result, they could only share information about products they loved with a select group of people. Now that digital experiences have become a routine part of nearly everyone’s lives, its time to understand the different ways brand ambassadors can maximize your brand potential.
Our company has recently adopted a more formal approach to the agile development process utilizing a commonly known practice called scrum. Scrum and agile thinking provide a flexible framework for developing any project that requires feedback and involves the collaboration of a cross-functional team. In this article, we will dive into the philosophy of Scrum as we see it, and the four pillars that will help your business become agile development masters and see an increase in performance across all divisions while creating team unity and improved culture.
How can smaller and medium-sized companies leverage some of the same practices these global powerhouses use to create a similar business model? Even on a modest scale. Well, it starts with understanding the relationship between your business strategy, and organizational culture. This relationship between these two concepts has a tremendous effect on your brand value. Below we outline 3 factors that you need to consider to merge these two concepts.
There is an ongoing debate in life that extends beyond the boundaries of consulting. Is it best to shop big business or is there value in investing your dollars into smaller more specialized companies.? That same question applies to Boutique Consulting Firms vs. the Big 4. We have broken the decision process down into 3 categories to base your decision.
Market research is a tool that is overlooked by most businesses. Sure, everyone feels they have done a sufficient job analyzing their market. But have we honestly dug deep enough to uncover some of the hidden wisdom that can be discovered by market research? Well, when I was starting my entrepreneurial journey over 12 years ago, I came across some advice that I didn’t quite understand until a few years later.
When leaders create a differentiation strategy in an organization, they start with the intention of creating a product or service that has a perceived value by its customers as unique and better than the competition. They set out to craft a blueprint that gives the company a competitive edge. Here are a few of the best ideas we could come up with turn your differentiation strategy upside down so you too can become the next “Unicorn” in your industry.
Competitive Advantage: Finding Your Business Edge. If you don’t have a competitive advantage, don’t compete. – Jack Welch A competitive edge separates your business from the competition, especially in the minds of the consumer. History shows that being number one in a market category minimizes the risk of being labeled a commodity, which can be […]
Organizational Intelligence: Raise The Bar Of Your Company. If you ignore the development of a good culture, Ma believes, you’re likely to end up with a hostile one, where employees aren’t motivated and are instead doing just the bare minimum. A great culture means a great company and a great future. – Jack Ma Let’s […]