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Boutique Consulting Firms vs. The Big 4

Tom Jackson · Mar 8, 2018 ·

Boutique Consulting Firms vs. The Big 4 - Banner

Boutique Consulting Firms vs. The Big 4 Your customer doesn’t care how much you know until they know how much you care. - Damon Richards There is an ongoing debate in life that extends beyond the … [Read more...] about Boutique Consulting Firms vs. The Big 4

Market Research: A Business Owners Best Friend

Tom Jackson · Feb 27, 2018 ·

Market Research: A Business Owners Best Friend - Banner

Market Research: A Business Owners Best Friend Marketing without data is like driving with your eyes closed. - Dan Zarrella Market research is a tool that is overlooked by most businesses. Sure, … [Read more...] about Market Research: A Business Owners Best Friend

What To Expect When Working With A Brand Development Agency

Tom Jackson · Feb 16, 2018 ·

What To Expect When Working With A Brand Development Agency: Banner

What To Expect When Working With A Brand Development Agency. Talent wins games, but teamwork and intelligence win championships. – Michael Jordan Most businesses have already started heavily … [Read more...] about What To Expect When Working With A Brand Development Agency

Developing Your Differentiation Strategy

Tom Jackson · Feb 16, 2018 ·

Developing Your Differentiation Strategy: Banner

Developing Your Differentiation Strategy The essence of strategy is choosing what not to do. ― Michael E. Porter When leaders create a differentiation strategy in an organization, they start with … [Read more...] about Developing Your Differentiation Strategy

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Top Brand Strategy Articles

Brand Architecture - A Nike Case Study

Wrapping Your Mind Around Brand Architecture – A Nike Case Study

Wrapping Your Mind Around Brand Architecture – A Nike Case Study It’s alright to be Goliath, but always act like David. ―Phil Knight It’s challenging enough to build a single brand, but how do you manage the structure of a business that has multiple “sub-brands” within it? That is where understanding brand architecture is beneficial. […]

Brand Builders Are Business Superheroes

Brand Builders Are Business Superheroes

Brand Builders Are Business Superheros Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are replaced by comfort and depth. ―Gary Vaynerchuk Okay, you might be wondering why would I dare compare brand builders to superheroes. That seems […]

Gary Vaynerchuk: An Authentic Approach To Branding

Gary Vaynerchuk: An Authentic Approach To Branding

Gary Vaynerchuk: An Authentic Approach To Branding Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are replaced by comfort and depth. ―Gary Vaynerchuk A lot of businesses come across the name Gary Vaynerchuk when they decide to […]

Top Business Strategy Articles

What Does CRM Mean - Introducing Base CRM

What Does CRM Mean? Introducing Base CRM

What Does CRM Mean? Introducing Base CRM Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves. – Steve Jobs, Apple Large companies already know what CRM means, but for the small business, what does CRM mean to them? CRM or Customer Relationship […]

Why Brand Ambassadors Are Changing Marketing

Why Brand Ambassadors Are Changing Marketing

Why Brand Ambassadors Are Changing Marketing? Awareness is fine, but advocacy will take your business to the next level! ―Joe Tripodi (CMO Coca-Cola) When asking a business what their favorite form of marketing is, how do they generally respond? For myself and many of others, it’s word-of-mouth. Why? Simple, it’s a low-cost method of driving […]

Aligning Organizational Culture To Business Strategy: Banner

Align Organizational Culture To Your Business Strategy

Align Organizational Culture To Your Business Strategy Your customer doesn’t care how much you know until they know how much you care. – Damon Richards Let’s face it, a business with a positive emotional impact on its employees, customers, and stakeholders in addition to being highly profitable is the holy grail of building a company. […]

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  • What Does CRM Mean? Introducing Base CRM
  • Wrapping Your Mind Around Brand Architecture – A Nike Case Study
  • Brand Builders Are Business Superheroes
  • Gary Vaynerchuk: An Authentic Approach To Branding
  • Why Brand Ambassadors Are Changing Marketing

 

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