David Ogilvy: 9 Great Business Principles. Don’t bunt. Aim out of the ball park. Aim for the company of immortals. – David Ogilvy David Ogilvy, the first leader to successfully incorporate corporate culture into the DNA of an advertising agency (Ogilvy & Mather). Perhaps the main reason why his Ogilvy & Mather attained the level […]
Creating A Successful Email Marketing Strategy Email has an ability many channels don’t: creating valuable, personal touches – at scale. – David Newman Many businesses overlook the power of developing and executing a successful email marketing strategy. Are you one of them? Mostly because we continuously find ourselves overwhelmed with emails, which leaves us wondering […]
Corporate Vision Statement: Your Foundation. Big thinking precedes great achievement. – Wilferd Peterson Your business is entering a new era of growth and sustainability. As technology and data give organizations more information and tools to execute strategies quicker and more efficiently. The competition is beginning to rise and because of this, a strong corporate vision […]
Your company’s brand identity is the first chance you have to make the right impression on your potential clients. Branding also plays a significant role in developing a strong culture within your organization. There are many factors to consider before your company begins developing your brand identity.
We all know that first impressions are a critical component of our daily lives and building a business. It is easier to build on positive relationships, than change perceptions that come as a result of leaving the wrong impression. Is it worth investing 50k – 500k on a corporate branding package and cultural transformation strategy to ensure your clients and customers walk away feeling the way you envisioned?
When thinking about Intrinsic Value, we consider the Tangible and Intangible factors that determine the worth of a company, and in my life how I value people. Even in Berkshire’s Latest Stakeholder letter, Warren discusses the fact that Intrinsic Value is a number that is hard to measure precisely.