For marketing managers, entrepreneurs, and startups the universe of content development is vast, and the applications of content creation are many. Sometimes it makes sense to outsource pieces of the content development workflow by working with a content development services provider.
To kick-off BDC Small Business Week, The Edmonton Chamber of Commerce is sharing stories of perseverance, strength and resiliency throughout these uncertain times. The Chamber has featured JaxonLabs, along with many other Edmonton-based businesses such as Punchcard Systems, Workplaces, JaxonLabs, Bliss YogaSpa, and Alyson Connolly.
As brand builders, there are many decisions we face regarding our intellectual property and how to protect our proprietary information. Trademark protection is the most commonly considered way to protect a company’s brand. Here are 7 ways acquiring a patent can drive value to your business, and how to get started with patents.
Mamba Mentality. This simple phrase encompassed so much of how Bryant lived his life. It also exemplifies how people will remember him. Keep reading to learn what the Mamba Mentality is, how Bryant incorporated it into his life, and how you can use similar tactics to build your own brand.
When you think about what makes a good branding agency, a lot can come to mind. To some, it’s all about creating striking visuals. Others focus more on the digital marketing side—a.k.a., getting your company in front of as many eyes as possible. But there’s more to being a successful agency than that.
Brand image is a crucial aspect of any brand. The times are changing and technology is shifting. What your customers think about your brand reflects it’s personality. Brand image is about tapping into the emotional value in the mind of consumers and shaping their experiences.
Once you have a website, it’s probably time to start optimizing it. From our perspective, it never really stops. When companies come to JaxonLabs for website optimization services, there are a few areas that we tend to focus on: technical optimization, content optimization, and conversion optimization. Together, the three of these focus points will drive exponential returns on your digital marketing investment.
You may have seen or heard the term Brand Building and wondered “What on earth is brand building?” Is that designing a new logo? Creating content for Facebook, Instagram, Twitter or YouTube? Or building a new website perhaps? Maybe you’d think that brand building is all of these activities… And you would be right! In fact, I would take it further than this and tell you that brand building is the process by which the core values that drive your branded experience are embodied in every aspect of your business.