Your corporate vision is the guiding foundation for your business development and branding strategies. There are four components to corporate vision.
- Mission statement – the big why behind your organizations existence.
- Vision statement – the overarching aspirations that your business hopes to achieve in the short and long term.
- Core Values – The pillars of your business’s foundation. Critical in shaping culture and establishing a guiding philosophy.
- Goal Setting – The measurement of success and the strategies required to realize the corporate vision.
Your corporate mission statement is designed to be the big “why” of your organizations existence.
It is more focused around the customer and giving them a sense of what your business is providing to the marketplace, in addition to management and employees.
A carefully crafted corporate vision statement is the cornerstone of every successful business.
A vision statement communicates clearly and concisely your organizations overarching aspirations, and is a tool for strategic decision making throughout the entire company.
Vision statements are concise and encompass the core ideas of the company. The vision statement will embody the purpose of company and act as a powerful tool to direct management and employees.
Developing your organizations core values establishes the foundation to support your corporate vision and mission statements.
By shaping the culture through the establishment of guiding principles and philosophies that your management and employees can look to for guidance and inspiration.
Goal setting is how a business sets milestones in order to measure whether or not they are moving towards their vision and at what rate. It begins by setting specific objectives that align with the vision statement.
The second aspect of goal setting is determining the strategies and tactics required to achieve our objectives. Strategies should be measurable and data-driven.
We utilize the Pareto Principle to ensure you are focusing resources on effective tactics.
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