What is Brand Intelligence?

Brand intelligence is the process of analyzing data to create clarity around the effectiveness of your brand and marketing strategy. Intelligence is the first step for many businesses looking to optimize their brand strategy.

This is achieved by taking business data, customer feedback, branded assets, and transforming it into actionable insights.

Our proprietary brand audit process walks businesses through 4 steps; Benchmarking, Digital Analysis, Asset Analysis, & Identity Analysis.

Why do we value in brand intelligence?

We’ve seen brand intelligence lead to incredible new insights for businesses. Unlocking opportunities to improve customer experience, digital marketing initiatives and even business processes.

In our agile environment, we use intelligence to calibrate our actions that drive the business forward.