Creating A Successful Email Marketing Strategy Email has an ability many channels don’t: creating valuable, personal touches – at scale. – David Newman Many businesses overlook the power of developing and executing a successful email marketing strategy. Are you one of them? Mostly because we continuously find ourselves overwhelmed with emails, which leaves us wondering […]
What Is PPC Advertising? How to Leverage The Pay-Per-Click Model Don’t optimize for conversations, optimize for revenue. – Neil Patel Many clients come to us come to us asking “What is PPC Advertising? And How Do We Leverage It?” PPC stands for Pay-Per-Click and is a model of advertising where businesses pay a fee each […]
The Value Of The One Page Strategic Plan. By Failing To Plan, You Are Planning To Fail. – Benjamin Franklin What does a one page strategic plan offer your business? The most profitable businesses with great corporate culture have one thing in common. A unified direction. However, Not every company has prioritized taking the necessary […]
You are finally ready to hire an SEO consultant. However, you are still unsure as a business owner of how to get the most value from your investment. Developing a good SEO strategy starts with your overall business objectives.
Your company’s brand identity is the first chance you have to make the right impression on your potential clients. Branding also plays a significant role in developing a strong culture within your organization. There are many factors to consider before your company begins developing your brand identity.
So you have finally decided it is time to take social media seriously, and you are thinking about hiring a consultant to make sure you get the most out of your investment. Before you get too invested with a social media consultant, first you should assess a few aspects of your business and digital presence currently.
We all know that first impressions are a critical component of our daily lives and building a business. It is easier to build on positive relationships, than change perceptions that come as a result of leaving the wrong impression. Is it worth investing 50k – 500k on a corporate branding package and cultural transformation strategy to ensure your clients and customers walk away feeling the way you envisioned?
When thinking about Intrinsic Value, we consider the Tangible and Intangible factors that determine the worth of a company, and in my life how I value people. Even in Berkshire’s Latest Stakeholder letter, Warren discusses the fact that Intrinsic Value is a number that is hard to measure precisely.