Brand image is a crucial aspect of any brand. The times are changing and technology is shifting. What your customers think about your brand reflects it’s personality. Brand image is about tapping into the emotional value in the mind of consumers and shaping their experiences.
3D printing was first conceptualized in the 1980’s by Charles Hull when he invented stereolithography. However, it hasn’t been until the last decade that 3D printing started to have mainstream applications. Now there is a whole industry around 3D printing services and we are going to explore how 3D printers can help small and large companies prototype faster and accelerate the product development process. These are a few benefits companies have experienced by involving it in their prototyping phase.
You may have seen or heard the term Brand Building and wondered “What on earth is brand building?” Is that designing a new logo? Creating content for Facebook, Instagram, Twitter or YouTube? Or building a new website perhaps? Maybe you’d think that brand building is all of these activities… And you would be right! In fact, I would take it further than this and tell you that brand building is the process by which the core values that drive your branded experience are embodied in every aspect of your business.
Welcome to the inaugural JaxonLabs Drone Photography Top Ten. Where we will periodically release some of our favorite drone content that the team produces. This month we are featuring Golf Courses. Our team has been very active across Alberta and BC. Waking up early to capture the golden hour and showcasing the beauty of all these golf courses. Each campaign’s photography has been promoted through social media to drive awareness and engagement for each golf club.
What are the top digital marketing tools of 2019? Well, we asked 20 digital marketing experts to share which tools make the biggest impact on performance. Here is what they had to say…
Data science is a powerful tool that can be used to fuel better business decision-making. It can help businesses streamline operations, accounting and also brand positioning by providing key insights that drive action. In this article, we explore a few cases where businesses are leveraging data science to focus their brand strategy.
A rebranding phase is an exciting time for any business, person, or group. It’s the opportunity to show customers and/or stakeholders that we are building upon our experiences and sharpening our focus around where we drive value. For small and new businesses, a rebrand can add an extra spark required to catch the attention of their much needed early adopters. All things being equal, a customer might gravitate towards a business for the first time based on strong branding presence.
Growing as a company or individual can be a challenging endeavor. Failure is inevitable, and some obstacles can be overwhelming. That’s why it is important to have a framework that provides the structure and adaptability to push ideas forward. These are our keys to addressing any change management issues.