External Corporate Strategy Fundamentals: Part 1. The best way to become a billionaire, is to help a billion people. – Peter Diamandis Developing an external corporate strategy can be an intuitive aspect of business planning. However, more often than not, businesses don’t approach business planning correctly, which leaves them vulnerable. They find themselves jumping from […]
Brand Blog
The Complete Guide To Personal Branding
The Complete Guide To Personal Branding. It’s important to build a personal brand because it’s the only thing you’re going to have. – Gary Vaynerchuk Personal branding is a powerful tool that individuals leverage to differentiate themselves in a crowded marketplace. When faced with the choice of two options in the workforce, or deciding on […]
How To Conduct A Successful Brand Audit
How To Conduct A Successful Brand Audit. A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. – Jeff Bezos Businesses conduct a brand audit to analyze and understand how they are performing in relation to their corporate objectives. Gaining key performance insights […]
David Ogilvy: 9 Great Business Principles
David Ogilvy: 9 Great Business Principles. Don’t bunt. Aim out of the ball park. Aim for the company of immortals. – David Ogilvy David Ogilvy, the first leader to successfully incorporate corporate culture into the DNA of an advertising agency (Ogilvy & Mather). Perhaps the main reason why his Ogilvy & Mather attained the level […]
Creating A Successful Email Marketing Strategy
Creating A Successful Email Marketing Strategy Email has an ability many channels don’t: creating valuable, personal touches – at scale. – David Newman Many businesses overlook the power of developing and executing a successful email marketing strategy. Are you one of them? Mostly because we continuously find ourselves overwhelmed with emails, which leaves us wondering […]
Business Management Consulting 2.0
Business Management Consulting 2.0 More than anything else, what differentiates people who live up to their potential from those who don’t is a willingness to look at themselves and others objectively. – Ray Dalio Traditional business management consulting has come a long way since the early years where companies like McKinsey and Booz Allen Hamilton […]
What Is PPC Advertising? How to Leverage The Pay-Per-Click Model
What Is PPC Advertising? How to Leverage The Pay-Per-Click Model Don’t optimize for conversations, optimize for revenue. – Neil Patel Many clients come to us come to us asking “What is PPC Advertising? And How Do We Leverage It?” PPC stands for Pay-Per-Click and is a model of advertising where businesses pay a fee each […]
The Corporate Unicorn: A Full Stack Business Developer
The Corporate Unicorn: A Full Stack Business Developer. We hire people who want to make the best things in the world. – Steve Jobs I’d like to introduce you to the unicorn within the corporate environment, otherwise known as a Full Stack Business Developer. What makes these individuals so valuable to an organization? Well, a […]