Gary Vaynerchuk: An Authentic Approach To Branding Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are replaced by comfort and depth.―Gary Vaynerchuk A lot of businesses come across the name Gary Vaynerchuk when they decide to embark […]
Brand Blog
Why Brand Ambassadors Are Changing Marketing
Why Brand Ambassadors Are Changing Marketing? Awareness is fine, but advocacy will take your business to the next level! ―Joe Tripodi (CMO Coca-Cola) When asking a business what their favorite form of marketing is, how do they generally respond? For myself and many of others, it’s word-of-mouth. Why? Simple, it’s a low-cost method of driving […]
Is Your Brand Name Right? 5 Steps To Ensure You Nail It.
Is Your Brand Name Right? 5 Steps To Ensure You Nail It Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. ― Gary Vaynerchuk Few people remember a company called BackRub. However, nearly everyone knows what the company it decided to change its brand name to back […]
Agile Development: Using Scrum For Brand Development
Agile Development: Using Scrum For Brand Development Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning. – Albert Einstein How does your business build and maintain a competitive advantage in a marketplace that is constantly shifting due to technological innovation and the widespread access to knowledge? The […]