Market research is a tool that is overlooked by most businesses. Sure, everyone feels they have done a sufficient job analyzing their market. But have we honestly dug deep enough to uncover some of the hidden wisdom that can be discovered by market research? Well, when I was starting my entrepreneurial journey over 12 years ago, I came across some advice that I didn’t quite understand until a few years later.
Most businesses have already started heavily investing in brand development. Which, by definition, is the continued process of reflection, invention, and strategy that companies utilize to distinguish themselves in a marketplace and attract ideal customers and employees to establish higher levels of performance. From a high level, there are 4 main steps in building a healthy relationship with a brand development agency: Understanding, Details, Magic and Analysis.
When leaders create a differentiation strategy in an organization, they start with the intention of creating a product or service that has a perceived value by its customers as unique and better than the competition. They set out to craft a blueprint that gives the company a competitive edge. Here are a few of the best ideas we could come up with turn your differentiation strategy upside down so you too can become the next “Unicorn” in your industry.
23 Inspiring Branding Quotes Sometimes we need a little inspiration to fuel our drive to continually show up and build the best business and culture we can. Here are 23 inspiring branding quotes from around the internet. 1. “Creativity is intelligence having fun.” – Albert Einstein 2. “The best way to predict the future is […]
THE ULTIMATE BRAND DEVELOPMENT GUIDE. Possessing a powerful worldwide brand is essential for sustained success. – Warren Buffett Your company’s brand is an intangible asset that can be the difference between running a successful, profitable business versus running a business that struggles to retain your market share. Warren Buffett once said, “In business, I […]
Human Capital, Meet Brand Strategy. If you don’t have a competitive advantage, don’t compete. – Jack Welch Where does human capital fit into your organization’s brand strategy? And how can it be leveraged to boost brand value? Let’s start by defining Human Capital. Popularized by Gary Becker, the term stands for the collective knowledge, habits, […]
Competitive Advantage: Finding Your Business Edge. If you don’t have a competitive advantage, don’t compete. – Jack Welch A competitive edge separates your business from the competition, especially in the minds of the consumer. History shows that being number one in a market category minimizes the risk of being labeled a commodity, which can be […]
Organizational Intelligence: Raise The Bar Of Your Company. If you ignore the development of a good culture, Ma believes, you’re likely to end up with a hostile one, where employees aren’t motivated and are instead doing just the bare minimum. A great culture means a great company and a great future. – Jack Ma Let’s […]