At this moment, I bet you can visualize the branding of Google, Twitter, and Facebook effortlessly. What people don’t realize as easily, is why these brands decided to use the different elements to create their identity in the first place. They are left to evaluate “do I like this or not” without the context. At JaxonLabs, we’ve been working with brands to align their purpose to action and one of the ways we have been successful is by creating brand guidelines for them. In this article, we are going to explore why brand guidelines are valuable, our process for creating them, and the different assets that can be included.
There are a lot of books on business, but how to decide which books to read or listen to? Attention is a valuable resource so we need to use it wisely. The answer depends on where you are in life and business. In any case, we want to make your life easier – so we compiled a list of 19 amazing books to read for business owners.
Brand activation is part of a marketing and brand strategy. Although it focuses specifically on the catalyst that sparks the connection people make to a brand. To create an effective activation campaign, companies need to be clear on the underlying values that they want to express. In this article, we will explore three different brand activation avenues.
The actual definition of innovation according to Merriam-Webster is “the introduction of something new” or “a new idea, method, or device.” We view innovation as the engine that drives society to new frontiers. These ideas and technologies help humanity solve problems and open up new doors of opportunity. Innovation can be achieved in small ways by optimizing processes, or through groundbreaking leaps forward.
CRM or Customer Relationship Management refers to the principles, practices, and guidelines that an organization follows when interacting with its customers. What most people have come to think of when the acronym CRM is used, is a software. CRM software is only a tool, the process, and practices of engaging with consumers is the actual definition.
Designing a brand architecture strategy is one way to achieve this without sacrificing the parent brand’s integrity or alienating customers. In other times, a brand grows to introduce new products that need to be aligned back to the core vision. Take Nike; they are the perfect example of brand architecture. Their vision statement, “To bring inspiration and innovation to every athlete in the world,” is the ultimate macro brand mission.
When researching the term “Brand Builder Definition” online I didn’t find an answer that satisfied me whole-heartily. Although brand builder is Googled up to 100k times monthly, it is still unclear exactly what they are. The first characteristic of a superhero is that they are often hard to define at first glance. So, let’s hope this article can serve as the new benchmark for defining a brand builder. In our eyes, a brand builder is someone who has the vision, discipline, and ability to successfully implement ideas that relate to a central purpose of an organization or individual. In short, they do things that most normal people cannot do.
For any business looking to maximize their brand value in a new noise-ridden environment, my advice to you is to start listening to what Gary Vaynerchuk and pay attention to what VaynerMedia is doing. Here are the 3 main lessons you will learn from his approach to branding.