Data science is a powerful tool that can be used to fuel better business decision-making. It can help businesses streamline operations, accounting and also brand positioning by providing key insights that drive action. In this article, we explore a few cases where businesses are leveraging data science to focus their brand strategy.
A rebranding phase is an exciting time for any business, person, or group. It’s the opportunity to show customers and/or stakeholders that we are building upon our experiences and sharpening our focus around where we drive value. For small and new businesses, a rebrand can add an extra spark required to catch the attention of their much needed early adopters. All things being equal, a customer might gravitate towards a business for the first time based on strong branding presence.
Growing as a company or individual can be a challenging endeavor. Failure is inevitable, and some obstacles can be overwhelming. That’s why it is important to have a framework that provides the structure and adaptability to push ideas forward. These are our keys to addressing any change management issues.
At this moment, I bet you can visualize the branding of Google, Twitter, and Facebook effortlessly. What people don’t realize as easily, is why these brands decided to use the different elements to create their identity in the first place. They are left to evaluate “do I like this or not” without the context. At JaxonLabs, we’ve been working with brands to align their purpose to action and one of the ways we have been successful is by creating brand guidelines for them. In this article, we are going to explore why brand guidelines are valuable, our process for creating them, and the different assets that can be included.
There are a lot of books on business, but how to decide which books to read or listen to? Attention is a valuable resource so we need to use it wisely. The answer depends on where you are in life and business. In any case, we want to make your life easier – so we compiled a list of 19 amazing books to read for business owners.
Brand activation is part of a marketing and brand strategy. Although it focuses specifically on the catalyst that sparks the connection people make to a brand. To create an effective activation campaign, companies need to be clear on the underlying values that they want to express. In this article, we will explore three different brand activation avenues.
The actual definition of innovation according to Merriam-Webster is “the introduction of something new” or “a new idea, method, or device.” We view innovation as the engine that drives society to new frontiers. These ideas and technologies help humanity solve problems and open up new doors of opportunity. Innovation can be achieved in small ways by optimizing processes, or through groundbreaking leaps forward.
CRM or Customer Relationship Management refers to the principles, practices, and guidelines that an organization follows when interacting with its customers. What most people have come to think of when the acronym CRM is used, is a software. CRM software is only a tool, the process, and practices of engaging with consumers is the actual definition.