Breaking Down Brand Guidelines People don't buy what you do, they buy why you do it.- Simon Sinek People often recognize a logo, different typefaces, and colors that brands use to differentiate … [Read more...] about Breaking Down Brand Guidelines
Brand Blog
19 Insightful Books To Read For Business Owners
19 Insightful Books To Read For Business Owners "A reader lives a thousand lives before he dies . . . The man who never reads lives only one.” – George R.R. Martin There are a lot of books … [Read more...] about 19 Insightful Books To Read For Business Owners
What US Businesses Need To Succeed In China
What US Businesses Need To Succeed In China In the last two articles we published on the topic of taking American brands to China, we explored what the market is like in China, and why New York … [Read more...] about What US Businesses Need To Succeed In China
How New York Brands Can Leverage China’s Consumer Market
How New York Brands Can Leverage China’s Consumer Market The return on investment for a New York-based consumer brand thinking about entering the China market could be a huge boost to the … [Read more...] about How New York Brands Can Leverage China’s Consumer Market