What is Brand Building? You may have seen or heard the term Brand Building and wondered “What on earth is brand building?” Is that designing a new logo? Creating content for Facebook, Instagram, Twitter or YouTube? Or building a new website perhaps? Maybe you’d think that brand building is all of these activities… And you […]
Brand Blog
Drone Photography Top Ten | August 2019 Golf Edition
Drone Photography Top Ten – August 2019 Golf Edition Welcome to the inaugural JaxonLabs Drone Photography Top Ten. Where we will periodically release some of our favorite drone content that the team produces. This month we are featuring Golf Courses. Our team has been very active across Alberta and BC. Waking up early to capture […]
Top Digital Marketing Tools of 2019
Top Digital Marketing Tools of 2019 What are the top digital marketing tools of 2019? Well, we asked 20 digital marketing experts to share which tools make the biggest impact on performance. Here is what they had to say… Tomasz, CEO and Founder at Topwholelife.com My name is Tomasz Alemany owner of Top Whole Life, […]
3 Examples Of Using Data Science To Focus Brand Strategy
3 Examples Of Using Data Science To Focus Brand Strategy Data science is a powerful tool that can be used to fuel better business decision-making. It can help businesses streamline operations, accounting and also brand positioning by providing key insights that drive action. In this article, we explore a few cases where businesses are leveraging […]
Rebranding: The Art of Insight
Rebranding: The Art of Insight A rebranding phase is an exciting time for any business, person, or group. It’s the opportunity to show customers and/or stakeholders that we are building upon our experiences and sharpening our focus around where we drive value. The Art of Rebranding: The Landscape For small and new businesses, a rebrand […]
Change Management: The Agile Way
Change Management: The Agile Way Growing as a company or individual can be a challenging endeavor. Failure is inevitable, and some obstacles can be overwhelming. That’s why it is important to have a framework that provides the structure and adaptability to push ideas forward. These are our keys to addressing any change management issues: 1. […]
Breaking Down Brand Guidelines
Breaking Down Brand Guidelines People don’t buy what you do, they buy why you do it.– Simon Sinek People often recognize a logo, different typefaces, and colors that brands use to differentiate themselves. At this moment, I bet you can visualize the branding of Google, Twitter, and Facebook effortlessly. What people don’t realize as easily, […]
19 Insightful Books To Read For Business Owners
19 Insightful Books To Read For Business Owners “A reader lives a thousand lives before he dies . . . The man who never reads lives only one.” – George R.R. Martin There are a lot of books on business, but how to decide which books to read or listen to? Attention is a valuable […]