Rebranding: The Art of Insight A rebranding phase is an exciting time for any business, person, or group. It’s the opportunity to show customers and/or stakeholders that we are building upon our experiences and sharpening our focus around where we drive value. The Art of Rebranding: The Landscape For small and new businesses, a rebrand […]
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Change Management: The Agile Way
Change Management: The Agile Way Growing as a company or individual can be a challenging endeavor. Failure is inevitable, and some obstacles can be overwhelming. That’s why it is important to have a framework that provides the structure and adaptability to push ideas forward. These are our keys to addressing any change management issues: 1. […]
Breaking Down Brand Guidelines
Breaking Down Brand Guidelines People don’t buy what you do, they buy why you do it.– Simon Sinek People often recognize a logo, different typefaces, and colors that brands use to differentiate themselves. At this moment, I bet you can visualize the branding of Google, Twitter, and Facebook effortlessly. What people don’t realize as easily, […]
19 Insightful Books To Read For Business Owners
19 Insightful Books To Read For Business Owners “A reader lives a thousand lives before he dies . . . The man who never reads lives only one.” – George R.R. Martin There are a lot of books on business, but how to decide which books to read or listen to? Attention is a valuable […]