Behind The Brand Guide People don't buy what you do, they buy why you do it.- Simon Sinek People often recognize a logo, different typefaces, and colors that brands use to differentiate themselves. … [Read more...] about Behind The Brand Guide
Brand Blog
The Real Meaning of CRM: Introducing Base CRM
The Real Meaning of CRM: Introducing Base CRM Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves. - Steve Jobs, Apple Large … [Read more...] about The Real Meaning of CRM: Introducing Base CRM
Wrapping Your Mind Around Brand Architecture – A Nike Case Study
Wrapping Your Mind Around Brand Architecture - A Nike Case Study It's alright to be Goliath, but always act like David. ―Phil Knight It's challenging enough to build a single brand, but how do you … [Read more...] about Wrapping Your Mind Around Brand Architecture – A Nike Case Study
Brand Builders Are Business Superheroes
Brand Builders Are Business Superheros Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are … [Read more...] about Brand Builders Are Business Superheroes