To get where you’re going, first we need to know where you stand.
Brand Asset Analysis – Complete analysis of your brand asset library – if you have brand guidelines that would be great, if not we can build one for you.
Digital Analytics – It’s important to know which data you can access, and we will turn that into information
Internal Assessment – Your brand is your people. They create everything and engage on behalf of the brand. It’s important to know how they feel about what you are creating.
BRAND ASSET ANALYSIS
The assets tell a story – A brand audit will help you understand and optimize it.
These are the assets we will take a look at:
1. Logo & Identity
2. Social Media Content
3. Email Engagement
4. Stationary & Print
6. Photography & Video
7. Animation & Illustrations
Provide insights into your customer segments and engagement channels using data science and visualization.
We will explore data in these systems:
2. Website Analytics
3. Social Media Analytics
4. Third Party Data Applications
Our team will conduct an assessment to gauge stakeholder sentiment towards the brand and its vision.
Some areas that we seek to understand:
1. Stakeholder Persona
2. Asset Feedback
3. Purpose Alignment