3 Website Optimization Services To Amplify Your Digital Experience
Once you have a website, it’s probably time to start optimizing it. From our perspective, it never really stops. When companies come to JaxonLabs for website optimization services, there are a few areas that we tend to focus on.
Technical optimization, content optimization, and conversion optimization.
Together, the three of these focus points will drive exponential returns on your digital marketing investment.
One way to scare away visitors and search engines is through poor technicals on a website.
Your first priority should be a mobile experience. Google started using mobile-first indexing as its primary way of analyzing websites. Ensure that the design and user interface is clean and intuitive for navigation and indexing.
Website load time is another top priority. Slow websites are a quick way to ensure that people won’t stay on a website long. On average as a site moves from 1s to 5s of load time bounce rates increase by 90%.
Properly Structured Code is one way to optimize website load time, in addition to reducing the file size of images.
Since code is just text, this does not take up much bandwidth when loading a page, but you’ll want to make sure that your files are organized to reduce DNS lookups and minimize HTTP requests.
Images, however, usually contain a lot of data that needs to be uploaded and downloaded across the internet. With 4k cameras and graphics software producing larger files, these need to be optimized for the website, so they do not slow things down.
Lastly, you’ll want to make sure your sitemap is structured for search engine bots to crawl and index your site on the different SERPs.
The next step in your optimization journey is driving the right new users by optimizing your content strategy.
It is important to understand why different pages on your website exist. Deciding which ones will be more focused on sales/lead generation and which ones will be designed for inbound traffic from search engines.
User intent helps people determine a keyword strategy for a blog and content engine.
Queries that start with the term “what” tend to be more research-based, and might be the early stage in the customer acquisition journey.
“How” queries might be good for brands that want to provide value in educational content around their product or service.
“Where” queries tend to be action-oriented and provide users that are more likely to engage with the content that appears high on the search engines.
On-Page SEO (Keywords, Headings, Images, Alt Tags) will be important for blog articles and product and service pages on the website.
The About Us page is probably not the place to focus on Keywords. Rather a good place to focus on the emotional impact that will help qualify your visitors and let them know that you have a trustworthy brand and team.
Create a meta description that will appear in SERPs and even add rich snippets to your code that will create a rich card for google search appearance, that displays important information.
Optimize your website’s search ranking, by acquiring backlinks using powerful linking tags from other credible websites.
Now you have an awesome website that is driving a steady flow of traffic. Time to start optimizing the engagement on your website. Split Testing landing/conversion pages and call-to-action is a great place to start.
You would be surprised how much impact a change in layout or different pictures can have on users to take the leap and purchase and fill out a contact form or not.
Another thing that helps drive conversions is to retarget visitors through advertising platforms to keep your brand top-of-mind.