DUE DILIGENCE: IS THE INVESTMENT WORTH IT? CORPORATE BRANDING PACKAGE
We all know that first impressions are an important aspect of our daily lives and building a business. It is easier to build on positive relationships, than change perceptions that come as a result of leaving the wrong impression. Is it worth investing potentially 200k on a corporate branding package and cultural transformation to ensure your clients and customers walk away feeling the way you envisioned?
JaxonLabs believes so. Obviously we must first understand that every business is different. Based on the size of your existing business, and the potential upside of establishing a solid brand perception, that ultimately connect you with your customers. This determines how much one should invest, and where that capital needs should be allocated, to see the returns which fuel growth.
Investing in a solid corporate branding package will align your visual touch points with the core beliefs of your business. Across all the platforms your clients will connect with you on. Consistency is key, but a little experimentation is how you explore the best tactics and strategy. Once you have established a corporate branding style and language that compliments your business services and philosophy. You will see these returns on your investment, as they will attract like minded customers.
You now have to decide what ‘image’ you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
– David Ogilvy
1. VALUE ADDED PERCEPTION TO INVESTORS
If you are looking to raise capital or want to go public. Having the right brand strategy will create an added layer of perceptive value. If you have a strong visual identity, followed with a strong sense of purpose, that is easily communicated to investors. They will understand what they are truly investing in, and will likely pay more because they believe in the vision.
Learn More About Delivering Value To Investors
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2. COMMUNICATE YOUR BUSINESSES VALUE TO CUSTOMERS
Having the proper brand design will help you achieve your business goals. If you frame your business the right way, the experience your company provides, and the results your products and services deliver, should be easily understood by your clients, through your corporate branding touchpoints. Once they start to associate the solutions to the problems they have in life, with your brand, you will start to build a loyal audience base.
3. INSPIRES YOUR EMPLOYEES TO UNDERSTAND THE VISION
Consistent and accurate corporate brand development is an important aspect while creating a healthy corporate culture and flow of communication. When we assess successful companies, JaxonLabs pays close attention to how well the vision is understood and accepted across all levels of management and employees. It is amazing how much influence design and language have on a company’s internal processes and overall sense of morale.
Learn More About Creating The Foundation Of A Strong Corporate Vision Statement
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4. CONCLUSION. IS A CORPORATE BRANDING PACKAGE RIGHT FOR YOU?
Some people will always argue over the value of what an investment into corporate branding packages, is really worth. In the end you get what you pay for. The intangible elements that come with a consistent and strong visual and verbal presence is hard for people and businesses to really calculate. When you have companies like Apple, Coca Cola, and Lexus, it is hard to argue that a brand investment is not worth it. When these companies are valued at multiples of their fundamental worth. Based on consumer attachment triggered by brand development techniques.
Build a budget, and work with people who understand how to strategically invest that into your brand development. Then you can generate results that grow your bottom line.
Read The JaxonLabs Ultimate Guide To Brand Development!
The Ultimate Brand Development Guide