What Is PPC Advertising? How to Leverage The Pay-Per-Click Model Don’t optimize for conversations, optimize for revenue. – Neil Patel Many clients come to us come to us asking "What is PPC Advertising? And How Do We Leverage It?" PPC stands for Pay-Per-Click and is a model of advertising where businesses pay a
mrjaxonBorn in America, Raised in Canada. The goal is to understand the structure of success, and cultivate it for our stakeholders. Brand Development, Business Development, Technology, Strategy, Investing.
The Corporate Unicorn: A Full Stack Business Developer. We hire people who want to make the best things in the world. - Steve Jobs A unicorn within the corporate environment, otherwise known as a "Full Stack Business Developer." What makes these individuals so valuable to an organization? Well, a Full Stack Business Developer understands the
The Value Of The One Page Strategic Plan. Big thinking precedes great achievement. - Wilferd Peterson What does a one-page strategic plan offer your business? The most profitable businesses with great corporate culture have one thing in common. A unified direction. However, Not every company has prioritized taking the necessary time to develop
What Is Demand Generation? The two biggest factors that fast track demand gen efforts are getting control of your marketing data and hiring the right people. - Tim Kopp Demand generation is the umbrella of all marketing activities that brings awareness and excitement to your ideal customer about your businesses products and services. Demand
The Foundation Of A Corporate Vision Statement. Big thinking precedes great achievement. - Wilferd Peterson Businesses are headed towards a new era of growth and sustainability. As technology and data give organizations more information and tools to execute strategies quicker and more effectively. The competition is beginning to rise and because of this,
Know These 10 Things Before Hiring An SEO Consultant. You are finally ready to hire and SEO consultant. However, you are still unsure as a business owner of how to get the most value from your investment. Developing a good SEO strategy starts with your overall business objectives. Then identifying keywords
THE 6 BRAND IDENTITY PILLARS. Your company’s brand identity is the first chance you have to make the right impression on your potential clients. Branding also plays a major role in developing a strong culture within your organization. There are many factors to consider before your company begins developing your brand
THE ULTIMATE BRAND DEVELOPMENT GUIDE. Your company’s brand is an intangible asset that can be the difference between running a successful, profitable business versus running a business that is fighting to retain your market share. Warren Buffett once said, “In business, I look for economic castles protected by unbreachable moats.” The
HIRING A BUSINESS CONSULTANT: 5 THINGS TO CONSIDER BEFORE HIRING A SOCIAL MEDIA CONSULTANT So you have finally decided it is time to take social media seriously, and you are thinking about hiring a consultant to make sure you get the most out of your investment. Before you get too invested
BUSINESS STRATEGY: JAXONLABS 6-STEP BUSINESS DEVELOPMENT CHECKLIST Without continual growth and progress, such words as improvement, achievement, and success have no meaning. - Benjamin Franklin Every business has different strengths and weaknesses. That is why growing a business is difficult. It’s hard to say what will work in one business compared to another.